Tag Archives: investment

Biden administration reveals details of its $50 billion chip investment plan

President Biden signs CHIPS Act to boost semiconductor production The measure sets aside $52 billion for domestic chipmakers. I. Bonifacic @igorbonifacic   Elizabeth Frantz / reuters Following successful votes in the Senate and House of Representatives, President Joe Biden has signed the CHIPS and Science Act into law. The $280 billion measure will provide significant … Continue reading Biden administration reveals details of its $50 billion chip investment plan →

Google Expands Investment In Women’s Basketball, Collaborates With ESPN

Google Expands Investment In Women’s Basketball, Collaborates With ESPN by Laurie Sullivan , Staff Writer @lauriesullivan, September 1, 2022 Google has increased its investment in basketball, becoming the first women’s-only global partner with FIBA — an organization that defines the rules of basketball such as the equipment and facilities required. The partnership with basketball’s governing body … Continue reading Google Expands Investment In Women’s Basketball, Collaborates With ESPN →

Elon Musk is reportedly considering investment in Neuralink’s rival brain chip company

Neuralink’s brain-computer interface demo shows a monkey playing Pong Without a joystick. R. Lawler @Rjcc   Neuralink Elon Musk’s last update on Neuralink — his company that is working on technology that will connect the human brain directly to a computer — featured a pig with one of its chips implanted in its brain. Now … Continue reading Elon Musk is reportedly considering investment in Neuralink’s rival brain chip company →

A look at martech investment and innovation

Roughly the same number of companies/products enter and exit the market each year.  Anita Brearton on August 2, 2022 At CabinetM we define martech broadly. For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines … Continue reading A look at martech investment and innovation →

Equativ Makes ‘Strategic’ Investment In Video Personalization

Equativ Makes ‘Strategic’ Investment In Video Personalization by Laurie Sullivan  @lauriesullivan, July 7, 2022 Equativ, an independent ad monetization platform, Thursday announces a strategic investment in Nowtilus, a Germany-based video personalization company helping broadcasters and publishers transition to digital streaming. The move is the latest in a series of acquisitions and partnerships accelerating the company’s … Continue reading Equativ Makes ‘Strategic’ Investment In Video Personalization →

Research finds lower investment in ads featuring women

On International Women’s Day, research suggests appropriate representation of women in ad creative may not be enough. Kim Davis on March 8, 2022 Figures from omnichannel data-driven creative platform CreativeX suggest the advertising industry has little to celebrate about the representation of women in ad creative this International Women’s Day. In particular, while brands were … Continue reading Research finds lower investment in ads featuring women →

Return on investment is missing in action

Forget about predicting ROI in today’s lightning-fast digital environment. Instead, develop agile, reactive response systems. William Terdoslavich on February 14, 2022  The marketing team spent its budget dollars wisely. But management can’t see the results. When business spends money on anything, it expects to see a “return on investment”— a lift that has some correlation … Continue reading Return on investment is missing in action →