Equativ Makes ‘Strategic’ Investment In Video Personalization by Laurie Sullivan @lauriesullivan, July 7, 2022 Equativ, an independent ad monetization platform, Thursday announces a strategic investment in Nowtilus, a Germany-based video personalization company helping broadcasters and publishers transition to digital streaming. The move is the latest in a series of acquisitions and partnerships accelerating the company’s … Continue reading Equativ Makes ‘Strategic’ Investment In Video Personalization
Tag Archives: investment
Playbook launches an investment service for Millennials and Gen Z
By Chris Morris April 05, 2022 In a world where Bitcoin and GameStop stocks are rising and falling at a dizzying rate, it’s harder than ever for novice investors to figure out where to put their money—and in many cases, that’s keeping them out of the market entirely. David Hegarty, founder and CEO … Continue reading Playbook launches an investment service for Millennials and Gen Z
Research finds lower investment in ads featuring women
On International Women’s Day, research suggests appropriate representation of women in ad creative may not be enough. Kim Davis on March 8, 2022 Figures from omnichannel data-driven creative platform CreativeX suggest the advertising industry has little to celebrate about the representation of women in ad creative this International Women’s Day. In particular, while brands were … Continue reading Research finds lower investment in ads featuring women
How R&D Investment Grows Your Business
How R&D Investment Grows Your Business Vlada Tselomudrova / 22 Feb 2022 Looking for a competitive edge, many companies from multiple industries are investing in R&D. Standing for research and development; this activity ultimately creates winning opportunities for the companies leveraging it. Let’s find out the R&D investment meaning and the reasons why invest … Continue reading How R&D Investment Grows Your Business
Return on investment is missing in action
Forget about predicting ROI in today’s lightning-fast digital environment. Instead, develop agile, reactive response systems. William Terdoslavich on February 14, 2022 The marketing team spent its budget dollars wisely. But management can’t see the results. When business spends money on anything, it expects to see a “return on investment”— a lift that has some correlation … Continue reading Return on investment is missing in action
Tardigrades Are Investment Ready
Elliot Begoun August 6, 2021 Raising money is hard, but too many of you make it even harder. I am sorry, but some tough love will be coming your way. This article is the fourth installment in the series on the ten characteristics of a Tardigrade brand. Even with a great product, brand, and plenty … Continue reading Tardigrades Are Investment Ready
What’s the Most Important Investment?
Elliot Begoun January 14, 2021 What’s the most important investment you can make in your brand? Hint, it’s not marketing, packaging, sales, or even your team. Give up? The most important investment you can make is in yourself. The single most critical contributing factor to the success of your business is you. If you’re not … Continue reading What’s the Most Important Investment?
Creating Effective Investment Management Digital Experiences
Bonnie Gibson December 21, 2020 Investment management has seen major digital transformation in the past decade. That transformation has disrupted the way investors and wealth managers interact, as well as the very business model of investment management companies. In order to compete in today’s digital economy, investment management companies must move faster than ever before. … Continue reading Creating Effective Investment Management Digital Experiences
How to Increase Your Return on Relationship Investment By Interacting Human to Human
Brian Basilico June 26, 2020 I had someone contact me after reading my first book. It’s called, “It’s Not About You, It’s About Bacon“, but the main concept is “Relationship Marketing in a Social Media World!“. He commented back and said, “You want me to do more networking?” The answer I gave him was “Yes.” … Continue reading How to Increase Your Return on Relationship Investment By Interacting Human to Human
From Attribution to Attention: Future Proofing Brand Investment
From Attribution to Attention: Future Proofing Brand Investment by Keith Brewer , Op-Ed Contributor, February 25, 2020 Over the past couple of years, audience-centric media planning, measurement and optimization have come under increasing pressure from platforms, browsers, and regulators. A few weeks ago when Google announced that Chrome would stop supporting third-party cookies, we witnessed … Continue reading From Attribution to Attention: Future Proofing Brand Investment