The latest trends in martech, including new product announcements, AI investments and M&A activity. Allyson Delaney on July 27, 2023 CabinetM has released its Q2 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Key findings. In Q2 2023, there were 128 new product announcements, an uptick from previous … Continue reading Martech investment declines, but AI companies thrive on funding
By Rachael Zisk—Payload July 20, 2023 Seraphim, a leading space VC firm HQ’d in the U.K., has released its yearly index on funding and acquisition activity across the space industry. Seraphim’s tracking data shows signs that investment activity is bouncing back from the economic woes and restrained capital markets of last year. Deals, deals, deals The … Continue reading Investment is up in the space sector, a new report finds
Programmatic Investment Analysis Key To Solving Budget Waste by Jourdan Gariepy , July 14, 2023 The Association of National Advertisers Programmatic Media Supply Chain Transparency Study reveals brands may be wasting billions of dollars in programmatic spend across worthless or fraudulent media. This eye-opening assessment suggests a huge missed opportunity to invest in more effective … Continue reading Programmatic Investment Analysis Key To Solving Budget Waste
Broadcom Announces $1 Billion Investment in Spain’s Semiconductor Industry John Boitnott / Jul 7, 2023 The well-known American chipmaker Broadcom has just recently taken a significant step to improve the domestic chip-making capabilities of European nations. On Thursday, the Chief Executive Officer of the company, Charlie Kawwas, made an exciting announcement: Broadcom will be … Continue reading Broadcom Announces $1 Billion Investment in Spain’s Semiconductor Industry
How to Calculate the Return on Investment (ROI) of a Marketing Campaign Ross Kernez / 20 May 2023 Return on Investment (ROI) is a metric that measures the profitability of an investment. In the arena of marketing, ROI is used to measure the effectiveness of a marketing campaign. By calculating the Return on Investment … Continue reading How to Calculate the Return on Investment (ROI) of a Marketing Campaign
By Shalene Gupta February 28, 2023 Right now, the stock market is sideways and it’s hard to know exactly what to do. Pull out and keep everything under a mattress? Stay the course and pray for better days? Fast Company spoke with people from four different generations (Gen Z, millennial, Gen X, and … Continue reading Four generations talk about their different investment strategies
Google Partners With AI Company Anthropic, Reportedly Makes Financial Investment by Laurie Sullivan @lauriesullivan, February 5, 2023 Google’s partnership with artificial intelligence (AI) firm Anthropic as a preferred cloud provider, announced Friday, includes a financial investment, very similar to Microsoft’s investment in OpenAI. While the post on the Google Cloud blog did not mention Google’s … Continue reading Google Partners With AI Company Anthropic, Reportedly Makes Financial Investment
By Wilfred Chan November 22, 2022 After a yearlong wait, the Biden administration has issued a new rule that could make it easier for your retirement plan to invest in environmentally responsible funds. The Department of Labor rule announced today that plan sponsors of private pensions and other benefit plans covered under the Employee … Continue reading The Biden administration just made ESG investment easier, but the strategy remains controversial as ever
IAB: Why Original Content Creation Is Outpacing TV Production Investment by Laurie Sullivan @lauriesullivan, October 11, 2022 Privacy implications, the creator economy, augmented reality and shopping in the metaverse are all part of the Interactive Advertising Bureau’s report released Tuesday, which explains the changes the industry will experience in the next few years. Original content … Continue reading IAB: Why Original Content Creation Is Outpacing TV Production Investment
President Biden signs CHIPS Act to boost semiconductor production The measure sets aside $52 billion for domestic chipmakers. I. Bonifacic @igorbonifacic Elizabeth Frantz / reuters Following successful votes in the Senate and House of Representatives, President Joe Biden has signed the CHIPS and Science Act into law. The $280 billion measure will provide significant … Continue reading Biden administration reveals details of its $50 billion chip investment plan
