How to Calculate the Return on Investment (ROI) of a Marketing Campaign Ross Kernez / 20 May 2023 Return on Investment (ROI) is a metric that measures the profitability of an investment. In the arena of marketing, ROI is used to measure the effectiveness of a marketing campaign. By calculating the Return on Investment … Continue reading How to Calculate the Return on Investment (ROI) of a Marketing Campaign
By Shalene Gupta February 28, 2023 Right now, the stock market is sideways and it’s hard to know exactly what to do. Pull out and keep everything under a mattress? Stay the course and pray for better days? Fast Company spoke with people from four different generations (Gen Z, millennial, Gen X, and … Continue reading Four generations talk about their different investment strategies
Google Partners With AI Company Anthropic, Reportedly Makes Financial Investment by Laurie Sullivan @lauriesullivan, February 5, 2023 Google’s partnership with artificial intelligence (AI) firm Anthropic as a preferred cloud provider, announced Friday, includes a financial investment, very similar to Microsoft’s investment in OpenAI. While the post on the Google Cloud blog did not mention Google’s … Continue reading Google Partners With AI Company Anthropic, Reportedly Makes Financial Investment
By Wilfred Chan November 22, 2022 After a yearlong wait, the Biden administration has issued a new rule that could make it easier for your retirement plan to invest in environmentally responsible funds. The Department of Labor rule announced today that plan sponsors of private pensions and other benefit plans covered under the Employee … Continue reading The Biden administration just made ESG investment easier, but the strategy remains controversial as ever
IAB: Why Original Content Creation Is Outpacing TV Production Investment by Laurie Sullivan @lauriesullivan, October 11, 2022 Privacy implications, the creator economy, augmented reality and shopping in the metaverse are all part of the Interactive Advertising Bureau’s report released Tuesday, which explains the changes the industry will experience in the next few years. Original content … Continue reading IAB: Why Original Content Creation Is Outpacing TV Production Investment
President Biden signs CHIPS Act to boost semiconductor production The measure sets aside $52 billion for domestic chipmakers. I. Bonifacic @igorbonifacic Elizabeth Frantz / reuters Following successful votes in the Senate and House of Representatives, President Joe Biden has signed the CHIPS and Science Act into law. The $280 billion measure will provide significant … Continue reading Biden administration reveals details of its $50 billion chip investment plan
How Job Hopping Can Impact Your Investment Strategy Deanna Ritchie / 02 Sep 2022 Americans are shifting jobs faster than ever before. According to the Harvard Business Review, the average monthly quit rate has been on the rise since 2009, a trend that came to a head with the “Great Resignation” of 2021. This … Continue reading How Job Hopping Can Impact Your Investment Strategy
Google Expands Investment In Women’s Basketball, Collaborates With ESPN by Laurie Sullivan , Staff Writer @lauriesullivan, September 1, 2022 Google has increased its investment in basketball, becoming the first women’s-only global partner with FIBA — an organization that defines the rules of basketball such as the equipment and facilities required. The partnership with basketball’s governing body … Continue reading Google Expands Investment In Women’s Basketball, Collaborates With ESPN
Neuralink’s brain-computer interface demo shows a monkey playing Pong Without a joystick. R. Lawler @Rjcc Neuralink Elon Musk’s last update on Neuralink — his company that is working on technology that will connect the human brain directly to a computer — featured a pig with one of its chips implanted in its brain. Now … Continue reading Elon Musk is reportedly considering investment in Neuralink’s rival brain chip company
Roughly the same number of companies/products enter and exit the market each year. Anita Brearton on August 2, 2022 At CabinetM we define martech broadly. For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines … Continue reading A look at martech investment and innovation
