Can A Modern Brand Trust ‘Artificial’ Intuition? by Mike Azzara , Op-Ed Contributor, May 11, 2017 Artificial intelligence offers endless possibilities for marketers — and everyone else, for that matter. It can predict disease from patient records far better and faster than any human method, and it can drive cars far more safely. For marketers, … Continue reading Can A Modern Brand Trust ‘Artificial’ Intuition?
by Bonnie Harris June 14, 2016 Follow @waxgirl333June 14, 2016 Defining marketing intuition and why it’s so important for your marketing strategy If you’ve read my work or heard me speak, you know that data and I are not always on the best of terms. I’ve had too many experiences where data led me in … Continue reading Using Marketing Intuition as a Strategy
Increasingly smart platforms are providing tools that make marketing as much about anticipating demand as generating it. Barry Levine on December 23, 2015 Marketing technology these days is increasingly focused on the future, as marketing moves away from its traditional role of generating demand and more toward a new role of anticipating demand. Instead of a focus on … Continue reading Marketing Tech Evolves Beyond Automation — And Toward Intuition
Aya TsurutaOctober 2, 2015 Most people aren’t born experts at sales or customer management. Creating and maintaining rapport with customers requires training and practice, but those who stand out in these areas have something under their belts beyond carefully following the instruction of their managers. These people have mastered the art of intuition: a natural … Continue reading Everyone Can Master Intuition