The journey of most bloggers from being a novice to becoming a pro is often involved with multiple mistakes. After starting blogging and making mistakes over the time, eventually, you are bound to figure out the secret to a successful blog. But what if you get to know all the mistakes, which are commonly made by novice bloggers, before starting the journey of your blogging! Won’t it be easy for you on your further journey?
Today I have accumulated here five common mistakes that most novice bloggers make and how you can avoid them. After going through this post, you will get a profound idea where you should improve to ensure success in your blogging efforts.
So, without further ado, let’s dive into the discussion.
1- Not Doing Proper Keyword Research
Keyword analysis is one of the important elements that need to be done properly while beginning a blog. But most new bloggers tend to avoid doing keyword research. Because of this, they often struggle to make their blogs appeared in the top search results.
Is it really that important? Of course, it is. Once you are done with finding the right keywords or search terms that represent your blog, you can optimize your content for those keywords and boost the ranking in the search engine result page.
To conquer keyword analysis, first, you need to pick a niche for your blog. Then, with the right SEO tools, find the keywords that are relevant to your niche. Also, you can use Quora, niche forums and social platforms to analyze keywords for your blog. Once you are done with keyword research, integrate those naturally in your writing to improve ranking.
2- Not Writing Keeping Audience in the Mind
Are you aware of who your audience is? What do they like? What are their pain points? Without paying attention to these details, you cannot add value to the audience through your blog. And when a novice blogger’s work fails in appealing its audience, it cannot stand out in the search engine ranks.
To avoid making it happen to you, know the demographics and preferences of your audience. Try to find out what your audience usually seeks answers for online. Once you are done with this research, you will get a profound idea on the commonly used search terms used by your audience. It will help you with choosing the right topic for writing and make your blog relevant and appealing to your audience.
3- Not Focusing on Titles of Their Posts
No matter how well a blog post is written, if its title is not click-worthy, the post will certainly get unnoticed. As aptly said by Jeff Goins, “ It takes more than good content or great design. The most important part of writing an article is the headline.”
You must give extra attention to developing engaging titles of your posts. Make sure the titles of your posts grab your audience’s attention while depicting the content in a clear yet captivating way. Use trigger words, numbers, wh-words, emotional adjectives in your posts’ titles to make them more attractive. In short, through a title challenge your readers to read the post and then deliver what you promised in the title.
4- Not Including Call-To-Action (CTA)
This mistake often newbie bloggers make because they are unaware that a call-to-action is considered as an important component in a blog’s lead generation procedure. When a blog does not have a proper call-to-action, it cannot be profitable to its fullest potentiality. There are various types of CTAs that you can add in your posts to drive traffic, get quality leads, improve shareability, and increase the number of subscribers.
If you want to ensure success for your blog, you must add CTAs. Keep them at the starting, middle or end of your posts. In a nutshell, a blog is not created for only publishing information online; it is for engaging readers with your brand as well. And to do this, you must include CTA.
5- Not Having An Aggressive Promotion Plan
It is common for most novice bloggers not taking the content promotion plan seriously. However, as a matter of fact, starting a blog without having an aggressive promotion plan will not give a blogger a great return on the investment of hard work and efforts of blogging. Yes, by integrating relevant keywords a blog can get found on the search engine result page. And by adding engaging titles to the posts, the blogger can get noticed. But this entire process cannot just be completed without a promotion plan.
So, to make your mark in the blogging industry, other than having a great blog, you must have a surefire promotion strategy to increase conversions. And for this, you can opt for social media marketing, email marketing, influencer marketing, audience surveys etc.
Stepping into the blogging world needs proper planning in order to prevent yourself from facing failure. The above list of solutions can help you avoid the mistakes that most novice bloggers often make and thus hinder their growth.
Do you have any other mistake to add to this list and discuss the solution for it? Feel free to share your thought in the comment section.