January 20, 2026 The new ‘Be The People’ campaign wants to turn hundreds of millions of Americans into problem-solvers
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Playtech expands its wares into South Africa with LottoStar
Playtech expands its wares into South Africa with LottoStar Joel Loynds Suswati Basu Playtech, the company behind the tech that powers many online gambling platforms, has announced that it intends to expand its presence in South Africa via its partner LottoStar. The gambling tech company will now take on “more than 100” … Continue reading Playtech expands its wares into South Africa with LottoStar
Salesforce upgrades Slackbot into true AI-powered agent
The new Slackbot aims to turn everyday conversations into actionable marketing workflows, saving time and surfacing insights right where teams work. By Constantine von Hoffman January 13, 2026 Salesforce is moving beyond simple generative tools with a major upgrade to Slack’s signature assistant — now a true AI-powered work agent that could … Continue reading Salesforce upgrades Slackbot into true AI-powered agent
6 ways to sneak ‘micro-creativity’ into your workday in the new year
December 30, 2025 6 ways to sneak ‘micro-creativity’ into your workday in the new year span>span]:whitespace-nowrap”>The irony of modern work life hits you somewhere between your third consecutive hybrid meeting and the moment you realize you’ve been holding your breath for the past hour. We’ve engineered every process for maximum output, yet reports consistently show … Continue reading 6 ways to sneak ‘micro-creativity’ into your workday in the new year
How to speed up AI adoption and turn hype into results
AI succeeds when people, process and technology mature together. Here’s how to move from early pilots to sustainable productivity. Frans Riemersma on December 11, 2025 Every generation believes its breakthrough technology will change everything overnight. The computer. The internet. The smartphone. Today? Generative AI. Each wave begins the same way: visible transformation, invisible results. … Continue reading How to speed up AI adoption and turn hype into results
AI is turning personalization into a two-way conversation
From automotive to beauty and travel, AI is enabling brands to generate bespoke content and experiences with customers instead of for them. John Premkumar on December 1, 2025 The future of marketing isn’t just personalized — it’s participatory. As AI advances, leading brands are discovering that its real power isn’t in replacing human creativity … Continue reading AI is turning personalization into a two-way conversation
In the face of a lousy job market, many Gen Zers are taking the leap into solopreneurship
November 14, 2025 In the face of a lousy job market, many Gen Zers are taking the leap into solopreneurship
How to turn holiday shoppers into loyal friends, not one-time buyers
This holiday, skip the promo blast. See how brands like La Quinta built loyalty through care and conversation — and how you can, too. Ed Poppe on November 3, 2025 The holidays bring a flood of one-time shoppers — and a chance to turn them into long-term customers. Most brands focus on discounts and … Continue reading How to turn holiday shoppers into loyal friends, not one-time buyers
Adobe brings AI deeper into content workflows
Too much content, too little time? Adobe is bringing AI and agents to help scale your content workflows. Mike Pastore on October 28, 2025 Adobe is embedding generative AI and AI agents directly into content production workflows, the company announced today, aiming to streamline experience delivery through integrations with Amazon Ads, Google Marketing Platform, … Continue reading Adobe brings AI deeper into content workflows
How to turn internal docs into content that converts
Unlock the insights hidden in sales decks, onboarding guides and support docs to create content that earns buyers’ attention and drives results. Stephanie Trovato on October 21, 2025 A few months ago, I sat in on a customer success call where our CSM guided a new client through onboarding. She anticipated questions before they … Continue reading How to turn internal docs into content that converts