Tag Archives: Innovation

AimClear Interviewed ChatGPT About Marketing, Innovation- – Here’s What It Said

  AimClear Interviewed ChatGPT About Marketing, Innovation- – Here’s What It Said aimClear, Friday, December 16, 2022   ChatGPT is all the rage. This latest evolution of artificial chat intelligence has some marketers worried about their jobs. Output from ChatGPT ranges from extraordinary to equivocating, self-admittedly incorrect, and fluent bullsh*t. The AI-infused output is characteristically … Continue reading AimClear Interviewed ChatGPT About Marketing, Innovation- – Here’s What It Said

Mercedes’ new EV innovation is a paywall on your car’s performance

Mercedes’ EQS sets the bar for luxury EVsThe German automaker created an S-Class EV that’s not quite an S-Class. Roberto   Baldwin|@strngwys The need to electrify its lineup could have resulted in Mercedes tossing an EV powertrain in its S-Class. Instead, it made the correct decision to create an EV-specific vehicle, the EQS. With nearly … Continue reading Mercedes’ new EV innovation is a paywall on your car’s performance

Innovation vs. rebranding: How to choose the best change for your business

While they both indicate change, innovation and rebranding are remarkably dissimilar. Here’s how to decide on a path for your brand. Allen Martinez on November 18, 2022 Change in a business is inevitable. A lack of it indicates stagnation and decline. Only dead things don’t change. However, while a living organization must evolve, not all … Continue reading Innovation vs. rebranding: How to choose the best change for your business

Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens

Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens by Laurie Sullivan  @lauriesullivan, November 10, 2022 Ericsson-owned Emodo’s strategy to help advertisers reach its audience through an advanced native advertising platform positions the company to expand much further and experience massive growth. The retooling of the brands and ideas focuses on automation … Continue reading Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens

5 timeless lessons about innovation from some of the most successful founders

  By James Vincent October 19, 2022 Times are tough, headwinds are strong, and uncertainties lie ahead. The economic climate is shifting in real time and will continue to shift in the coming weeks and months. But what hasn’t shifted—and won’t ever—is the need for innovation, and the role that intentional narrative plays in business … Continue reading 5 timeless lessons about innovation from some of the most successful founders

NyQuil chicken aside, misusing products can spawn product innovation

  By Christopher Zara September 23, 2022   Anyone who has seen the recent headlines about social media users supposedly cooking chicken in NyQuil will not be surprised to learn that consumers sometimes use products in ill-advised ways.     But if you’re an entrepreneur who is looking to expand into new product lines, it’s … Continue reading NyQuil chicken aside, misusing products can spawn product innovation

Move fast and don’t break things: innovation at speed and scale

  By Max Ufberg September 22, 2022 As CEO of Pearson, Andy Bird presides over one of the world’s largest textbook publishers. Yet when thinking about Pearson’s long-term direction, Bird doesn’t necessarily look to his fellow Goliaths; often he’s drawing inspiration from the Davids of the world.     “We are desperately trying to be … Continue reading Move fast and don’t break things: innovation at speed and scale

AnalyticsIQ Appoints Data Veteran To Drive Innovation After Two Years Of Growth

AnalyticsIQ Appoints Data Veteran To Drive Innovation After 2 Years Of Growth by Laurie Sullivan  @lauriesullivan, September 21, 2022 AnalyticsIQ, which focuses on predictive analytics, announced that data veteran Kevin Dean has joined the company as chief strategy officer to help accelerate revenue growth. The company said revenue has grown more than 53% in the … Continue reading AnalyticsIQ Appoints Data Veteran To Drive Innovation After Two Years Of Growth