Roughly the same number of companies/products enter and exit the market each year. Anita Brearton on August 2, 2022 At CabinetM we define martech broadly. For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines … Continue reading A look at martech investment and innovation
With so many customer touchpoints, email marketers need automated solutions to meet their needs. Corey Patterson on April 26, 2022 “The consumer is something we’re trying to figure out,” said Ryan Phelan, managing director of RPE Origin, in his presentation at The MarTech Conference. “They consume everything that we do. The email marketer is sending out … Continue reading How to drive email innovation with programmatic coverage
It’s important to decide whether a trend presents real opportunity or distraction. Kath Pay on February 18, 2022 As marketers, we need to know what should be on our collective radar to plan and optimize our email programs. The annual parade of trends articles for the coming year helps us do just that. However, rarely … Continue reading Don’t let innovation overcome email common sense
Elliott Wilkins January 19, 2022 In this era of change, both small and larger companies are starting to realise that they will not be able to survive if they continue to exploit existing business models without exploring new ones. As such, more and more of these companies are thinking about how to better structure their … Continue reading How to Manage Innovation Exploration With the Support of an Ideation Platform
Elliott Wilkins January 19, 2022 In this era of change, both small and larger companies are starting to realise that they will not be able to survive if they continue to exploit existing business models without exploring new ones. As such, more and more of these companies are thinking about how to better structure their … Continue reading How to Manage Innovation Exploration With the Support of an Ideation Platform
Gleb Tsipursky November 5, 2021 “I don’t see how we can replace the serendipitous innovation advantage of hallway conversations. At least a third of our best innovation ideas come from serendipitous conversations, which then morph into brainstorming sessions. We’ve had almost no such serendipitous conversations in the many months of lockdowns. If we don’t return … Continue reading Serendipitous Innovation Advantage for Hybrid and Remote Teams
Setting in place a strategy around innovation helps get different teams within your organization onboard. Chris Wood on October 27, 2021 Innovation through marketing technology “Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech … Continue reading Is innovation on your roadmap?
Gleb Tsipursky October 9, 2021 “Our software engineers and product designers need to go back to the office full-time. Otherwise, we’re going to lose our competitive advantage in innovation.” That’s what Saul, the Chief Product Officer of a 1,500-employee enterprise software company, said at the start of the company’s planning meeting on the post-vaccine return … Continue reading Virtual Brainstorming for an Innovation Advantage for Hybrid and Remote Teams in the Future of Work
Bob Van Rossum July 17, 2021 Ready to start your digital executive search? As the leading digital executive recruitment firm, we see innovation as an essential part of every organization. It increases your ability to react and adapt to changes quickly. According to Deloitte, only 12% of the Fortune 500 companies from 1955 are still … Continue reading Digital Executive Recruitment Shares the Key to Innovation
COVID-19 Sparked New Wave of CPG Innovation by Laura Gurski , Columnist, April 23, 2021 Consumer brands have been through a challenging twelve months. A combination of lockdowns, store closures, social distancing, home working, mask wearing, and other essential measures changed consumer needs and behaviors overnight. With everyone at home, with offices closed, and with … Continue reading COVID-19 Sparked New Wave of CPG Innovation
