Recessions Are Where Innovation Thrives by Martin Kelly , March 6, 2023 Back in 2008-2009, when the ad businesses of Yahoo, Microsoft and AOL were declining, and the industry was reeling, Google and Facebook (among a whole swath of supply- and demand-side platforms) started to penetrate the display market as automated trading took off. Fast-forward … Continue reading Recessions Are Where Innovation Thrives
Tag Archives: Innovation
Why neglecting work relationships can sabotage innovation and productivity, according to research
By Katherine C. Kellogg, Erin L. Kelly, and Constance N. Hadley March 05, 2023 Hybrid work is here to stay in many organizations. Employees value the flexibility of remote work so much that many have resisted mandates to spend more time in the office. But managers face special challenges leading teams whose members … Continue reading Why neglecting work relationships can sabotage innovation and productivity, according to research
IPOs decline as large companies gobble up more startups. That’s bad for innovation
By Sam Becker January 24, 2023 Prior to 2022, it seemed like every other startup on the market was going public. But during 2022, as the Fed aggressively raised interest rates to curb inflation, the trend reversed. Global IPO volumes fell 45% year-over-year, according to data from Ernst & Young. In the short term, … Continue reading IPOs decline as large companies gobble up more startups. That’s bad for innovation
To Thrive, Agencies Need To Focus On Innovation And The Long Term
To Thrive, Agencies Need To Focus On Innovation And The Long Term by Judith Carr-Rodriguez , Op-Ed Contributor, January 31, 2023 There’s a saying that most of us have heard – real estate is always a good investment. Even in tricky times, most financial advisors would advise us to hang on tight to property for … Continue reading To Thrive, Agencies Need To Focus On Innovation And The Long Term
AimClear Interviewed ChatGPT About Marketing, Innovation- – Here’s What It Said
AimClear Interviewed ChatGPT About Marketing, Innovation- – Here’s What It Said aimClear, Friday, December 16, 2022 ChatGPT is all the rage. This latest evolution of artificial chat intelligence has some marketers worried about their jobs. Output from ChatGPT ranges from extraordinary to equivocating, self-admittedly incorrect, and fluent bullsh*t. The AI-infused output is characteristically … Continue reading AimClear Interviewed ChatGPT About Marketing, Innovation- – Here’s What It Said
Mercedes’ new EV innovation is a paywall on your car’s performance
Mercedes’ EQS sets the bar for luxury EVsThe German automaker created an S-Class EV that’s not quite an S-Class. Roberto Baldwin|@strngwys The need to electrify its lineup could have resulted in Mercedes tossing an EV powertrain in its S-Class. Instead, it made the correct decision to create an EV-specific vehicle, the EQS. With nearly … Continue reading Mercedes’ new EV innovation is a paywall on your car’s performance
Innovation vs. rebranding: How to choose the best change for your business
While they both indicate change, innovation and rebranding are remarkably dissimilar. Here’s how to decide on a path for your brand. Allen Martinez on November 18, 2022 Change in a business is inevitable. A lack of it indicates stagnation and decline. Only dead things don’t change. However, while a living organization must evolve, not all … Continue reading Innovation vs. rebranding: How to choose the best change for your business
Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens
Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens by Laurie Sullivan @lauriesullivan, November 10, 2022 Ericsson-owned Emodo’s strategy to help advertisers reach its audience through an advanced native advertising platform positions the company to expand much further and experience massive growth. The retooling of the brands and ideas focuses on automation … Continue reading Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens
5 timeless lessons about innovation from some of the most successful founders
By James Vincent October 19, 2022 Times are tough, headwinds are strong, and uncertainties lie ahead. The economic climate is shifting in real time and will continue to shift in the coming weeks and months. But what hasn’t shifted—and won’t ever—is the need for innovation, and the role that intentional narrative plays in business … Continue reading 5 timeless lessons about innovation from some of the most successful founders
NyQuil chicken aside, misusing products can spawn product innovation
By Christopher Zara September 23, 2022 Anyone who has seen the recent headlines about social media users supposedly cooking chicken in NyQuil will not be surprised to learn that consumers sometimes use products in ill-advised ways. But if you’re an entrepreneur who is looking to expand into new product lines, it’s … Continue reading NyQuil chicken aside, misusing products can spawn product innovation
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