Tag Archives: Innovation

Getting Started with Innovation Management

Michel van Hove — June 24, 2019 — June 24, 2019 What is Innovation Management? Innovation Management involves all activities that provide the right conditions for innovation to repeatedly deliver value for customers, competitive advantage and growth for the business as well as benefits for employees and all other stakeholders. Innovation management needs to become … Continue reading Getting Started with Innovation Management

Everything you Should Know About Email CTA and Adding Innovation to it

Kevin George — March 25, 2019 Follow @imkevin_monk — March 25, 2019 Whenever we ask our clients the objectives of their email campaigns, the responses are many and varied. Some say, “to sell the products”. Others say, “to provide information” or “to offer services”. All these purposes can be achieved by working on the following … Continue reading Everything you Should Know About Email CTA and Adding Innovation to it

Marketers must capitalize on the new wave of email innovation

Discover which companies are pushing the virtual envelope in the email marketing space. Ryan Phelan on November 1, 2018 The latest round of acquisitions – Adobe/Marketo, Salesforce/Rebel and Twilio/SendGrid – is exciting because it means email-led innovation is entering a new era. It’s proof positive that email is not just surviving but thriving For email … Continue reading Marketers must capitalize on the new wave of email innovation

Innovation In Voice Search Top Of Mind For Marketers At Large Brands

Innovation In Voice Search Top Of Mind For Marketers At Large Brands by Laurie Sullivan , Staff Writer @lauriesullivan, (September 05, 2018) Voice search continues to put pressure on marketers from larger brands to rethink strategies to connect with consumers.  “Where do I begin?” remains one of the most common questions among marketers interested in voice … Continue reading Innovation In Voice Search Top Of Mind For Marketers At Large Brands