Tag Archives: Ingredient

Searcher intent: The secret ingredient behind successful content development

Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for. Dave Davies on May 2, 2018   Google’s goal is to satisfy a searcher’s intent. When a user finds what they’re looking for … Continue reading Searcher intent: The secret ingredient behind successful content development

Truth Is An Important Ingredient

Truth Is An Important Ingredient by Jack Loechner , Staff Writer @mp_research, April 19, 2018 According to Google’s Allan Thygesen, at 4As’ Accelerate Conference outlined how his company is committed to working with agencies to build and strengthen an advertising ecosystem that works for agencies, brands and consumers. “Underlying this belief is that healthy ad ecosystem … Continue reading Truth Is An Important Ingredient

Customer loyalty: A key ingredient for successful local search results

Loyal customers are both your cheerleaders and bodyguards. Contributor Wesley Young shares six ways to boost local search results using customer loyalty. Wesley Young on January 30, 2018   Customer loyalty is often overlooked in local search. The thinking is that people are searching for new places to shop or for things they don’t know … Continue reading Customer loyalty: A key ingredient for successful local search results

Reputation Management: The Missing Ingredient in Your Marketing Strategy

Business.comJanuary 6, 2015 After months of in-depth research, you’ve finally established the core need of your target customers. You’ve studied different purchasing trends, competitor offerings and the market responses to them. You’re certain that your product is precisely what your customers are looking for. To ensure success, you’ve allocated a significant marketing budget, and plan … Continue reading Reputation Management: The Missing Ingredient in Your Marketing Strategy