Tag Archives: Information

Scalability in E-commerce With PIM (Product Information Management)

Peter Navarro May 14, 2021 E-commerce overtakes itself almost every day. This is how dynamic the various trends and developments are. Sooner or later, e-tailers have to deal with expansion, (time and again) new sales channels and growing customer needs. The all-important question is: How should your own online shop be optimized and scaled? The … Continue reading Scalability in E-commerce With PIM (Product Information Management)

Why Product Information Management Becomes Crucial for Enterprises as We Head Into 2021

Shashin Shah January 12, 2021 Months into the most challenging times of business history, digital presence has become the most precious resource. Reduced mobility, confinement, and health concerns have created a strong appetite for digital commerce across sectors that are expected to prevail in 2021. The future is about shifting from predict-and-react models to proactive-and-agile … Continue reading Why Product Information Management Becomes Crucial for Enterprises as We Head Into 2021

Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study

Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study by Laurie Sullivan , Staff Writer @lauriesullivan, October 9, 2020 Consumers have shifted their attitudes and changed their behavior when it comes to advertising and COVID-19 terms, according to findings released from the Advertising Research Foundation (ARF). The ARF’s Third Annual Privacy Study surveyed … Continue reading Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study

How to Update Your Information in Google My Business

Stuart Clark — March 21, 2020 A guide to updating your information in Google My Business, including changing your opening hours, editing your description and adding Google Posts. With the Coronavirus causing many businesses to temporarily close or reduce their opening hours, many people will turn to Google to check what businesses and services are … Continue reading How to Update Your Information in Google My Business

Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study

Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2020 When designing a search campaign, marketers can benefit from a better understanding of how and why people shop. Culture, current events, weather and mood all contribute to the reasons — but what about … Continue reading Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study

How to Create Killer Information Products

Chalmers Brown — December 29, 2019 To create information products that sell doesn’t take perfectionism. There are many different contextual factors of information product creation. No matter your niche — certain factors in writing are unconditionally important in all information product circumstances. The following is essential information to keep in mind when building or presenting … Continue reading How to Create Killer Information Products

Five Failed Brands, Retailers Have Something In Common: Incorrect Information

Five Failed Brands, Retailers Have Something In Common: Incorrect Information by Laurie Sullivan , Staff Writer @lauriesullivan, December 2, 2019 Holiday parties are a great place to learn through word of mouth about new retailers or brands that just opened nearby. Consumers grab their mobile phone and search in Google or Bing for the name to … Continue reading Five Failed Brands, Retailers Have Something In Common: Incorrect Information

Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds

Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, October 4, 2019 Basic digital business information should be easy to manage, but 71% of survey respondents report seeing inaccurate business information when searching for details about a retail store. But retailers are not the only businesses facing … Continue reading Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds

Are You Aware of What Contact Information is Posted on Your Profile?

Charlotte Meredith — September 1, 2019 — September 1, 2019 You know the email address you use to log into your LinkedIn profile? Most of you might not know this, but everyone you’re connected to has access to that email. Let me reiterate that everyone on LinkedIn cannot access this email, only the people in … Continue reading Are You Aware of What Contact Information is Posted on Your Profile?