John Oechsle — December 15, 2017 Follow @hjoech — December 15, 2017 With increased demand, traffic, customer interaction and sales (hopefully!) this holiday season comes a cascade of opportunity for invaluable customer information capture. This is a truly special time of year—and that holiday magic certainly extends to the small business world. Starting with Black … Continue reading This is the Time of Year for Small Business Customer Information Capture
Amanda Clark — December 7, 2017 Follow @GrammarChicInc — December 7, 2017 trudi1 / Pixabay Your resume provides potential employers with a quick snapshot of who are you, and what you have to offer. You want to provide enough information that they can determine your skills and accomplishments (and want to learn more), but not … Continue reading How Much Information is Too Much on Your Resume?
Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns. Wesley Young on August 15, 2017 While much deserved attention is given to local SEO and SEM, showing up in search results is … Continue reading 6 tips for using location information to boost conversion
Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure. Trond Lyngbø on June 2, 2017 If you need water and decide that drilling a hole in Hoover … Continue reading Is your information architecture costing your e-commerce web shop millions in lost sales?
Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it. Wesley Young on January 4, 2017 Fake news and its influence on the election dominated … Continue reading The fake information epidemic and how it will hurt local search in 2017
Warren Tanner — November 19, 2016 Follow @warrentanner— November 19, 2016 Our central nervous system plays a critical role in sending important information from the body to the brain. The brain, in turn, sends information back to the body to take the appropriate action. This feedback loop between body and brain is critical to an … Continue reading How Feedback Loops Are Like the Corporate Information Nervous System
by Aaron Baar, Staff Writer, October 25, 2016 Yeah, that headline has a pretty big “duh” factor to it. Of course information is critical when it comes to making a decision; true impulse decisions are infrequent and they rarely work out the way we’d want. But every now and then it’s important to remind ourselves … Continue reading Information Is Critical For Consumer Decisions
by Varun NayarSeptember 28, 2016 How much is transparency worth? Or, to ask a better question: How much is access to information worth? According to a recent report from McKinsey & Company, open data—that is, information that the government or private-sector organizations chooses to make public—has the potential to create $ 3 trillion of value … Continue reading How Much Good Can Information Do?
by James Scherer July 28, 2016July 28, 2016 What are you doing with your leads once you get them? Are you turning them into customers? Hopefully the answer to that is “We’re trying our hardest!” No matter if you’re sending your leads to a CRM or leads database or straight to a sales associate, the … Continue reading The Most Significant Information You Need to Get from Leads
by Aaron Baar, Staff Writer, June 21, 2016 In a world as specific as search marketing, a search’s value is worth nothing if the information isn’t trustworthy. But sometimes even the most basic information (business name, address, hours) can be frustratingly inaccurate. And when that happens, it can work against your best efforts to get … Continue reading Search Marketing Trust Is Built On Accurate Information