Francis TrappMay 8, 2015 When we think of social media ROI, we tend to only measure value by numbers. So much attention is given to number of followers, reach, impressions and likes; but while these markers are very important, there’s a much broader story that can be told, particularly on social networks like Instagram where … Continue reading Instagram ROI: What Your Brand Can Expect From Working With Influencers
Tony AdragnaApril 8, 2015 Did you ever stand in line as a kid waiting for an autograph from a celebrity? Maybe it was a sports star that you hoped to be like someday, or an author who inspired you with a book they wrote. Regardless of who it was, do you remember standing in line … Continue reading The Best Tips For Connecting With Industry Influencers On Social Media
Sabel HarrisApril 7, 2015 One of the biggest barriers to overcome in great relationship management is the moment of terror. Know it? It happens right before you press that Send button. That fear that your message won’t be welcome. That your contact, instead of thinking positively of you, will press the Delete key on your … Continue reading Relationship Building With Influencers, Executives, And VIPs
Successful, fast-growing small businesses and startups generate awareness, credibility and trust – ultimately influencing audience behaviors. In order to do so, they became industry thought leaders. Creating industry thought leadership for your startup, small business or client should be one of the key goals of your public relations program. If it isn’t, you need to … Continue reading Small Businesses Can Attain Industry Thought Leadership By Cultivating Industry Influencers
by Andrei Petrik January 14th, 2015 Andrei Petrik As a Marketing Manager, Andrei is responsible for all marketing efforts at Search Engine People. He always has his eye out for new technologies, trends, and better ways to do digital marketing. US President Barack Obama – One of the LinkedIn Influencers – by United States … Continue reading How LinkedIn Convinced Powerful Influencers to Create Content
Deepak Sakhuja November 28, 2014 We know about Influential Bloggers, YouTube celebs and Twitter Influencers, but recently social media has seen the emergence of a new kind – the Pinfluencer, or Pinterest influencer. Pinterest is one of the fastest growing social networks today – it has increased its active user base in 2014 by 120%, … Continue reading Why Your Brand Needs to Seriously Consider Pinterest Influencers
Personal Branding Blog November 26, 2014 Connecting with influential professionals in your industry can be extremely beneficial for your career. Not only will you have the opportunity to learn about their expertise, but also you will have the chance to get yourself noticed by an influential professional in your field. Influencers can help you grow … Continue reading 5 Tips for Networking with Influencers
Rosalyn Lemieux November 17, 2014 Influencers have impact. When an influencer Instagram’s in a forest you can be sure their followers noticed. Influencers are part of a much wider trend, for which we have the Internet to thank. In the early years of the last decade the rise of the bloggers started to shift the … Continue reading Influencers – How Can They Power A Campaign’s Success?
By Jeanette Russell, Published November 14, 2014 Citizen influencers need to feel personally involved in a movement if they are to throw their support behind a cause. If you don’t know what a citizen influencer is you aren’t alone, but the good news is you don’t have to go out and find these people – … Continue reading How Nonprofits Can Mobilize Citizen Influencers
By Susan Gilbert, Published November 9, 2014 Trust is the most important factor when forging new business relationships online. Having the right connections for your personal brand is a start, but it’s how you nurture those relationships that counts so that people know and trust you. How can your brand interact with influencers in a … Continue reading Interacting With Social Influencers Creates Awareness For Your Brand
