by Ami Iannone February 21, 2016February 21, 2016 When you should consider celebrities vs. everyday influencers for your Instagram marketing There are a host of things to consider when choosing the right influencers for your brand. We’ve talked about that a lot. Your ideal influencer will have a lifestyle fit with your brand, affection for … Continue reading Do Your Instagram Influencers Need to be Celebrities?
by Steven Tulman February 17, 2016 Follow @StevenTulmanFebruary 17, 2016 As many brands realize, the best audience to target for marketing purposes are women, and even more specifically – the mother community. These modern day moms are not what they used to be. Today, in between work, social commitments and taking care of families, … Continue reading Why Are Brands Turning to Social Media Influencers?
By Heba Hosny February 2nd, 2016 “Turn strangers into friends Turn friends into customers And then… do the most important job: Turn your customers into salespeople.”Seth Godin – Flipping The Funnel This timeless quote is the foundation upon which influencer marketing is built. While a business may enjoy a countless number of brand advocates, influencer … Continue reading Influencer Marketing 101 – How to Identify and Track Influencers (Part 1)
by Jeff Ernst January 7, 2016 Follow @TheJeffErnstJanuary 7, 2016 Social media has opened a whole new world for celebrity product endorsers. Now it’s easier than ever to find a celebrity who will post about a product on their Instgram feed for a fee. But does it work? Should marketers be spending limited budget to … Continue reading Do Celebrity Influencers Help your Brand or Create Bad Blood with Consumers? How to Create a Loyal Audience the Taylor Swift Way
by Christopher Penn December 20, 2015 Follow @cspennDecember 20, 2015 Over the past couple of weeks, I have the opportunity to work on a number of influencer analytics projects. One thing which has stood out consistently in all of my analyses is that influencers are not as powerful as we might think, necessitating greater care … Continue reading How Powerful Are Your Influencers?
by Susan Gilbert November 12, 2015 Follow @SusanGilbertNovember 12, 2015 Audit Your Social Media Profiles to Improve Your Connections Have you taken a look at who your followers are on social media lately? You might be surprised to learn how many are not relevant to your branding strategy, and this can directly impact your level … Continue reading Are Your Social Media Connections Attracting Influencers or Spam?
With Halloween behind us, it’s full steam ahead! Columnist Katy Keim shares tips to help retail marketers prepare for the holiday shopping season. Katy Keim on November 10, 2015 It feels like we’ve just barely ushered the kids back to school, but the faint sound of “Jingle Bells” is already wafting through the air. Thanksgiving? … Continue reading The Holidays Are Around The Corner: Here’s How To Prep Your Influencers And Digital Teams
Eric DahanSeptember 23, 2015 Social media is undergoing a visual transformation of sorts. What used to be a text based medium is experiencing an explosion of images and video content, validated by engagement from users. As a result, visual platforms are growing in importance and influence. Vine, the up-and-coming, Twitter-owned visual platform, is driving quick … Continue reading Vine: A Digital Entertainment Platform For Collaborative Influencers
Christopher PennSeptember 11, 2015 Influencers is an incredibly nebulous term, yet it’s a focus for so many PR programs. Who is influential? What constitutes influence? While we could have lengthy philosophical debates about the nature of influence from Aristotle to today, such discussions tend not to give us operational frameworks for getting work done. Compounding … Continue reading Getting a READ on Social Media Influencers
Julie HongAugust 4, 2015 In many businesses, closing deals gets a lot of attention, and acquisition and conversion rates are sometimes all that’s ever talked about. But did you know that there is another way to boost your bottom-line profits that is much more cost-effective? A smart customer retention strategy that embraces message personalization, … Continue reading 10 Things Influencers Can Teach You About Customer Retention
