by Ami Iannone July 24, 2016July 24, 2016 While instant worldwide name recognition is nothing to scoff at, sometimes legacy brands find themselves pigeonholed into a single category or exclusively defined by the original products that brought them success. This can be a tough bind for companies trying to revitalize brands that seem ancient in … Continue reading Influencers Can Breathe New Life Into Legacy Brands
by Jacob Maslow July 22, 2016 Follow @jakemaslowJuly 22, 2016 A look at the term “social influencer” on Google Trends will show you an exponential increase in the interest surrounding the topic since the middle of 2015. With the rise of Instagram as a new billion dollars social force and the anointing of Twitter as … Continue reading The Rise of Social Influencers in Social Marketing
by Katie Leimkuehler July 5, 2016 Follow @kleimkuehlerJuly 5, 2016 Want to take your social media to the next level? Then it’s time to start working with influencers! Social media influencers are people with an established social media audience who can recommend your product to their audience, quickly building your reputation and reaching a broad … Continue reading 6 Ways to Engage with Social Media Influencers
by Susan Gilbert June 30, 2016 Follow @SusanGilbertJune 30, 2016 Use Influencer Marketing with SEO Optimization to Grow Your Reach In order to grow your brand your business needs to combine your existing SEO efforts with influencer marketing. No longer do we produce content just for search engine visibility — our audience is now requiring … Continue reading How Your SEO Strategy Can Connect You With Influencers
by Anton Kraly June 30, 2016June 30, 2016 10 practical tips to get your message heard and shared by busy people through email Almost every opportunity in life is only one person away. Think about that for a second. You could land your dream job through one boss’ approval. You could end up on your … Continue reading How To Get Busy Influencers To Share Your Stuff via Email
By Heba Hosny May 31st, 2016 The previous articles in the “Influencer Marketing 101” series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) This comprehensive series is sequential. For maximum value, I highly recommend that you read the previous articles before proceeding. How can … Continue reading Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)
by Madeline Boehmer May 26, 2016 Follow @madelineboehmerMay 26, 2016 Although today’s consumers are growing immune to many of brands’ claims and advertisements, one type of marketing continues to perform reliably– word-of-mouth. In a landscape where the average American is bombarded with 5,000 ads a day, as reported by research firm Yankelovish, it is increasingly … Continue reading Where To Look For Influencers
by Jeanette Russell May 24, 2016 Follow @jnetrussellMay 24, 2016 Many organizations, especially those who work on advocacy campaigns, have been using Twitter storms to elevate issues, pressure decision makers, reach the media and engage their base for years. What’s new is the ability for nonprofits to recruit social media influencers directly from their email … Continue reading Invite Influencers to Your Next Twitter Storm
by Warren Knight May 20, 2016 Follow @warrenknightMay 20, 2016 Understanding who your industry influencers are is paramount to succeeding online. In a study based on young adults, they identified their influencers as YouTubers, more than the likes of Taylor Swift, or other A-List celebrities. Social is the way forward, and we can no longer … Continue reading 7 Amazing Tools to Research Top Influencers
by Dhariana Lozano April 13, 2016 Follow @DhariLoApril 13, 2016 Influencer marketing can be one of the simplest ways to build brand awareness and grow your audience using social media. Influencer marketing is the “new” word of mouth, and if you’re confused about what to do with your social media influencers once you have them, … Continue reading 3 Simple Ways to Partner with Social Media Influencers for Your Brand
