Tag Archives: Influence

Leadership Assessment: Do Men And Women Influence Differently?

Darleen DeRosa — September 6, 2019 Follow @onpoint_llc — September 6, 2019 Do men and women lead differently in the workplace? Based on much of the research, the short answer is “yes.” Although the gender leadership differences often align with the stereotype that women lead with a more interpersonal style and men with a more … Continue reading Leadership Assessment: Do Men And Women Influence Differently? →

How HR Can Earn Influence (and Impact Executive Success)

Human Resources

Tobin Lehman — August 22, 2019 Follow @gonewnorth — August 22, 2019 Companies should offer HR a seat at the leadership table. Unfortunately, though (as HR people know too well), that often doesn’t happen. Or, if it does, HR’s place at the table isn’t afforded the level of influence that it should have. Instead, HR … Continue reading How HR Can Earn Influence (and Impact Executive Success) →

Finding content marketing opportunities that influence search performance

Content Management

Start with your existing pages to identify opportunities, which typically involve some form of repurposing, reformatting and updating. Andrew Dennis on August 1, 2019 Content marketing is a broad term that can be interpreted in multiple ways within the greater marketing spectrum. For some, content marketing is a blog post, for others, it could be … Continue reading Finding content marketing opportunities that influence search performance →

Disclosure, Transparency and Trust – A Story about Instagram and Influence

Transparency

Amanda Fountain — May 23, 2019 — May 23, 2019 Whether you’ve been following the James Charles – Tati Westbrook influencer drama like a reality show or have no idea who these people are, you should care about what’s going on here. The short version: Tati Westbrook has a vitamin line. Her “close friend” and … Continue reading Disclosure, Transparency and Trust – A Story about Instagram and Influence →

How to Optimize Your LinkedIn Profile and Increase Your Influence

LinkedIn Profile

Benji Bateman — February 5, 2019 — February 5, 2019 A few years ago, LinkedIn was a place to feature your resume and perhaps land a job offer. Those days are over. LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $ 1 billion in quarterly revenue. As … Continue reading How to Optimize Your LinkedIn Profile and Increase Your Influence →

3 Ways Data Will Influence Marketing Strategies in 2019

Marketing Strategy

Radzi Schmaus — December 18, 2018 Follow @radzitw — December 18, 2018 Technology is central to our ‘always on’ society. We interact with and depend on devices to make our increasingly complicated lives somewhat simpler. Devices that give marketers a constant direct real-time channel to connect with their audiences. The landscape of marketing and communications … Continue reading 3 Ways Data Will Influence Marketing Strategies in 2019 →

How to Win Friends and Influence Influencers

Community Building

Chris Abraham — August 13, 2018 Follow @chrisabraham — August 13, 2018 As an influence marketer, you should aspire to become so much more than just pitcher. Cold calling might very well be where every bouncing baby salesman, saleswoman, PR agent, marketing professional, and talent agent start, but it’s not the goal. The goal is … Continue reading How to Win Friends and Influence Influencers →