Beth Corby — August 7, 2017 — August 7, 2017 Every email you send pushes customers closer to or further away from a purchase. The stakes are high when you’re building a brand. Marketers agonize over every little way they can increase conversions, tweaking button colors and subject lines—think of Google testing 41 different shades … Continue reading How to Increase Email ROI Using Referral Marketing
Jamie Mercer — July 14, 2017 — July 14, 2017 Skitterphoto / Pixabay Whether you’re working in a small business or a global corporation, your job performance is measured on the quality and quantity of work you produce. The common denominator when it comes to both of these measures is focus; maintaining focus will allow … Continue reading How to Increase your Productivity by Working Fewer Hours a Day
Erin Dore Miller — July 13, 2017 — July 13, 2017 LinkedIn “hashtags” help create content, develop and rally a community and increase messages. In a previous post, we discussed how hashtags would roll out to all members on all platforms for LinkedIn’s various versions (apps, desktop, etc.) Once you add a hashtag to a … Continue reading LinkedIn Hashtags Increase Your Posts’ Visibility
Ben Slater — July 6, 2017 Follow @BenJHSlater — July 6, 2017 JESHOOTS / Pixabay Reply rate might not be the metric that you’re judged on as a recruiter, but it certainly plays a key role in your success. Nowadays, the best candidates have more options than ever before; you can’t rely on organic applications, … Continue reading How to Use Video to Increase Candidate Reply Rates by 8x
Michelle Hill — June 30, 2017 Follow @VerticalLeap — June 30, 2017 Predictive analytics turns your existing data into a roadmap of future user actions. By modeling user behaviour against a range of influences that impact buying decisions, you can use predictive analytics to understand when people are most likely to buy. This is a … Continue reading Using Predictive Analytics to Increase Sales – Without Increasing Your PPC Budget
Sahail Ashraf — June 27, 2017 Follow @Talcontent — June 27, 2017 It takes around five times more money to find a new customer than it does to retain an existing one. And using social media to do this can often be easier than you think. The ease of use and the low cost involved … Continue reading How To Use Social Media To Increase The Value Of A Customer Relationship
Darnelle O’Brien — June 22, 2017 Follow @thekissagency— June 22, 2017 Emails help foster a lasting relationship, keep your brand front of mind and help you drive sales. It’s not just any email though, like all marketing tools, it should be integrated with all of your social platforms to complement and strengthen your overall marketing … Continue reading 5 Simple Email Tactics to Increase Sales
Cath Andrews — June 16, 2017 — June 16, 2017 Receiving mail used to be a rare and precious thing… Nowadays? Not so much! With the sheer volume of email we collectively send and receive every day, it’s a wonder we find time for real life at all. And for you, that’s a problem… As … Continue reading Increase Your Newsletter Open Rate by 40% With 1 Minute of Work
By Anand Srinivasan June 9th, 2017 Copywriters and content marketers have distinct roles to play in online marketing. Copywriters take care of all promotional materials. This includes drafting content for ads, flyers and most importantly the sales pages of your website. An ideal sales page takes the visitor through all the unique selling points of the … Continue reading Using The ‘Pair-Up’ Strategy To Increase Online Conversions
Ji-A Min — June 8, 2017 — June 8, 2017 The government of Canada recently made headlines for their blind hiring pilot project: removing candidates’ names before hiring managers review their applications. Government officials state this blind hiring initiative is designed to “reduce unconscious bias” and “promote gender and ethnic equality.” The original blind hiring … Continue reading Blind Hiring: A How-To Guide To Reduce Bias & Increase Diversity
