Tag Archives: Improved

Electrolux’s data and analytics roadmap to improved customer experience

Data Analytics

The global brand is breaking down silos and unifying data in order to gain better engagement and grow customer lifetime value. Chris Wood on August 3, 2023 Global home appliances company Electrolux owns over 70 brands, including Frigidaire and AEG. They sell approximately 60 million household products in around 120 markets. With an organization of … Continue reading Electrolux’s data and analytics roadmap to improved customer experience →

Location Data Key To Improved Customer Experience

Location Data

data Location Data Key To Improved Customer Experience by Todd Wasserman , October 19, 2022 Location data is integral to improving the customer experience, but most firms aren’t leveraging location data enterprise-wide, and face many challenges fleshing out the potential that location technology offers, according to a new report by Forrester commissioned by location technology … Continue reading Location Data Key To Improved Customer Experience →

Google Core Web Vitals: Data Shows Retail And Ecommerce Improved

Google Advertisement

Google Core Web Vitals: Data Shows Retail And Ecommerce Improved by Laurie Sullivan , Staff Writer @lauriesullivan, June 23, 2022 BrightEdge analyzed how marketers curate experiences for consumers nine months after Google’s rollout of Core Web Vitals, a performance-focused measurement for websites. Google made the update in September 2021. The top performers for page-load times are … Continue reading Google Core Web Vitals: Data Shows Retail And Ecommerce Improved →

New solution promises improved data visualization to streamline campaign reporting

Data Science

New capabilities from Basis Technologies will help agencies communicate campaign performance to clients. Kim Davis on June 9, 2022 Basis Technologies (formerly Centro), the workflow automation and business intelligence provider, has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign performance through live dashboards. Data Canvas is seen as an … Continue reading New solution promises improved data visualization to streamline campaign reporting →

Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study

Consumer Mamangement

Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2020 When designing a search campaign, marketers can benefit from a better understanding of how and why people shop. Culture, current events, weather and mood all contribute to the reasons — but what about … Continue reading Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study →

Marketers want more data, analytics, tech for improved personalization [Study]

Marketing and Sales Relationship

According to a report from Merkle, marketers want to invest more in data, analytics and tech to improve customer engagement, and an email address is still the highest priority data to acquire. Jennifer Cannon on August 23, 2019 Delivering personalized communications that drive customer engagement at every touchpoint continues to be a challenge for most … Continue reading Marketers want more data, analytics, tech for improved personalization [Study] →

How We Significantly Improved the Conversion Rate of Our Demo Request Lead Form

Conversion Rate Optimization

Zach Skole — October 5, 2018 — October 5, 2018 The argument over whether or not to gate content is a hotly debated issue in the world of demand generation. Gating your content refers to the practice of requiring visitors to provide you with personal information before they can access your content. While gated content … Continue reading How We Significantly Improved the Conversion Rate of Our Demo Request Lead Form →

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