Tag Archives: Improved

Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study

Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2020 When designing a search campaign, marketers can benefit from a better understanding of how and why people shop. Culture, current events, weather and mood all contribute to the reasons — but what about … Continue reading Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study

Marketers want more data, analytics, tech for improved personalization [Study]

According to a report from Merkle, marketers want to invest more in data, analytics and tech to improve customer engagement, and an email address is still the highest priority data to acquire. Jennifer Cannon on August 23, 2019 Delivering personalized communications that drive customer engagement at every touchpoint continues to be a challenge for most … Continue reading Marketers want more data, analytics, tech for improved personalization [Study]

How We Significantly Improved the Conversion Rate of Our Demo Request Lead Form

Zach Skole — October 5, 2018 — October 5, 2018 The argument over whether or not to gate content is a hotly debated issue in the world of demand generation. Gating your content refers to the practice of requiring visitors to provide you with personal information before they can access your content. While gated content … Continue reading How We Significantly Improved the Conversion Rate of Our Demo Request Lead Form

SEO & intelligent content: Discovery, connection and improved performance

Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle. Jim Yu on April 21, 2017   Customer journeys have evolved significantly in their complexity, with the sheer amount of touch points possible exploding due to digital advancements. … Continue reading SEO & intelligent content: Discovery, connection and improved performance

What is a Supply Chain? How Can It Be Improved?

by Corey CarpinelliSeptember 28, 2016 If you’re involved in any kind of B2B transactions on a regular basis you’ve probably heard the term supply chain. You’re probably also familiar with some of the ideas that underly supply chain management. In an age of increasing automation, integration, and cross-company communication, you should establish an effective strategy … Continue reading What is a Supply Chain? How Can It Be Improved?