Paul Cook — December 14, 2016 — December 14, 2016 Pinterest marketing tips to improve the outcome of your campaign How to Automate Your Pinterest Marketing Strategy Using Pinterest is a great way to market your products. You can start by filling your board with interesting pins. You can even see famous boards to get … Continue reading 10 Tips to Improve Your Pinterest Campaigns
Don’t lose out to shopping cart abandonment. Columnist Khalid Saleh shares five strategies to help you turn more website visitors into buyers. Khalid Saleh on December 12, 2016 Checkout conversion rate is arguably the most important metric for any e-commerce business. This is the page where your business actually makes money. Mess up here, and … Continue reading 5 effective ways to improve your website’s checkout conversion rate
Annie Callahan — December 12, 2016 — December 12, 2016 If there’s one thing we can say about getting ranked in search engines today, it’s that keyword-stuffing, article-spinning, low-quality links and other black-hat tactics just don’t work anymore. SEO is a process, and like any process, it takes time. From content creation to optimizing load … Continue reading 7 Ways to Improve Search Engine Rankings For Keywords
Paul Estcott — December 9, 2016 — December 9, 2016 Business forecasting is more an art than a science, which doesn’t mean it doesn’t rely on specific and hard tools and methods. In this day and age, a company can’t ignore the process of forecasting, whether it tries to envision future sales growth, market demand … Continue reading Improve Forecasting by Combining Financial and Operational Data
Bob Hutchins — December 8, 2016 Follow @Bobhutchins— December 8, 2016 Click-through rate (CTR) isn’t a topic that gets many people fired up… but we can’t emphasize enough just how important a metric CTR is. Clicks lead to sales and conversions, and earning that click, whether through paid social advertising or content marketing, is one … Continue reading 11 Easy Ways You Can Improve Your Organic CTR [Infographic]
Wendy Marx — December 6, 2016 Follow @wendymarx— December 6, 2016 How can big data boost your B2B blogging efforts? It has long been an influential force in many industries. For example, it has helped airlines to more accurately predict ETAs. It has been used in the healthcare industry to predict illness and and determine … Continue reading How to Improve B2B Blogging In the Era of Big Data
Kassia Gardner — December 3, 2016 Follow @spindletreecopy— December 3, 2016 Email newsletters are a great way to keep in touch with your valued clients and prospects so you can continue to build relationships and remind them what you do and how great you are at doing it. Not only that but email marketing is … Continue reading 5 Copywriting Tips to Improve Your Email Newsletter
Lydia Cockerham — November 28, 2016 — November 28, 2016 Dealing with ROI can sometimes feel like being stuck in the middle of the ocean: deep, confusing, and ever-changing. It’s even worse when you’re trying to work out the return on interest of something really complex and niche, like, say, video. But just because it … Continue reading How to Measure Your Video ROI (And 5 Ways to Improve It)
Vanessa Rombaut — November 8, 2016 Follow @vanessaincolour— November 8, 2016 Generating leads is one thing, if you’re getting loads of leads it means your marketing efforts are paying off. But if your leads aren’t converting, or worse still, you’re doing nothing with your leads, then you need to take a serious look at your … Continue reading 5 Ways to Improve Your Conversion Rates
Personal Branding Blog — November 8, 2016 — November 8, 2016 As an entrepreneur, you have your work cut out for you. You have operations to manage, books to balance and strategies to plan. With all those balls to juggle, can anyone blame you for putting programs like employee development on the back burner? Even … Continue reading How to Improve Your Employee Development Programs
