Paul Estcott — December 9, 2016 — December 9, 2016 Business forecasting is more an art than a science, which doesn’t mean it doesn’t rely on specific and hard tools and methods. In this day and age, a company can’t ignore the process of forecasting, whether it tries to envision future sales growth, market demand … Continue reading Improve Forecasting by Combining Financial and Operational Data
Bob Hutchins — December 8, 2016 Follow @Bobhutchins— December 8, 2016 Click-through rate (CTR) isn’t a topic that gets many people fired up… but we can’t emphasize enough just how important a metric CTR is. Clicks lead to sales and conversions, and earning that click, whether through paid social advertising or content marketing, is one … Continue reading 11 Easy Ways You Can Improve Your Organic CTR [Infographic]
Wendy Marx — December 6, 2016 Follow @wendymarx— December 6, 2016 How can big data boost your B2B blogging efforts? It has long been an influential force in many industries. For example, it has helped airlines to more accurately predict ETAs. It has been used in the healthcare industry to predict illness and and determine … Continue reading How to Improve B2B Blogging In the Era of Big Data
Kassia Gardner — December 3, 2016 Follow @spindletreecopy— December 3, 2016 Email newsletters are a great way to keep in touch with your valued clients and prospects so you can continue to build relationships and remind them what you do and how great you are at doing it. Not only that but email marketing is … Continue reading 5 Copywriting Tips to Improve Your Email Newsletter
Lydia Cockerham — November 28, 2016 — November 28, 2016 Dealing with ROI can sometimes feel like being stuck in the middle of the ocean: deep, confusing, and ever-changing. It’s even worse when you’re trying to work out the return on interest of something really complex and niche, like, say, video. But just because it … Continue reading How to Measure Your Video ROI (And 5 Ways to Improve It)
Vanessa Rombaut — November 8, 2016 Follow @vanessaincolour— November 8, 2016 Generating leads is one thing, if you’re getting loads of leads it means your marketing efforts are paying off. But if your leads aren’t converting, or worse still, you’re doing nothing with your leads, then you need to take a serious look at your … Continue reading 5 Ways to Improve Your Conversion Rates
Personal Branding Blog — November 8, 2016 — November 8, 2016 As an entrepreneur, you have your work cut out for you. You have operations to manage, books to balance and strategies to plan. With all those balls to juggle, can anyone blame you for putting programs like employee development on the back burner? Even … Continue reading How to Improve Your Employee Development Programs
Melanie Green — November 6, 2016 — November 6, 2016 When people use a search engine like Google or Bing, they are very often looking for an answer to a question they have. Maybe they’re discussing the net worth of Taylor Swift with friends and want to prove they knew the right answer. Perhaps they … Continue reading How to Answer Common Questions to Improve Your SEO Rankings
Personal Branding Blog — November 3, 2016 — November 3, 2016 As a personal brand, your goal should be to attract right customers for your business who show a genuine interest in what you have to offer. But how do you discover your niche? That is where focused research comes in to collect important data … Continue reading Improve Your Brand Reach Through Target Market Research
By Andrea Lehr October 25th, 2016 One of the biggest weapons content marketers have at their disposal is email. Compared to Facebook and Twitter, email is 40 times more effective at acquiring new customers, and more than 70 percent of consumers prefer to receive promotional content via email than the social networks. To be this impactful, … Continue reading 5 Ways To Improve Subject Lines [An Analysis Of Nearly 27,000 Emails]
