Kristen McCormick December 5, 2020 You already know that having a presence on Google is a must—especially for local businesses. You may also know that there are three entities you can optimize to show up higher in Google’s search results: your website, your paid ads, and your Google business listing. What you may be less … Continue reading 4 Search Trends That Make Your Google Listing More Important than Ever
For newer agile marketing teams, it’s not all about racing to the finish line. Stacey Ackerman on December 4, 2020 Most people think agile is all about the race to the finish line and cranking out more and more work, but if you’re a newer agile marketing team you’ll want to focus more on predictability … Continue reading Why Predictability is More Important than Speed in Agile Marketing
Corie Stark December 3, 2020 Ideal client profiles. Buyer personas. If you’re in marketing, you’ve heard both terms. You know they sound similar, and you recognize they’re both critical to your marketing strategy. But they are indeed different, and understanding the two’s subtleties can accelerate your account-based marketing growth. What is an Ideal Client Profile? … Continue reading ICP vs. Buyer Personas- Why Both are Important for ABM
Natasa Djukanovic December 3, 2020 There is no doubt that the past year has been challenging for businesses across the globe, with the most carefully laid strategies for 2020 essentially tossed out the window. Suddenly, the goals we set for the year were no longer relevant in the face of uncertainty, and, as a result, … Continue reading 4 Important Lessons When Developing Business Goals in the Face of Adversity
Stefan Palios November 21, 2020 There’s nothing worse than relying on emails, phone calls, and hope when it comes to delivering work and getting paid as a freelancer. Not only does this spike anxiety (a key pitfall for freelancers), it also creates potential legal and client service issues. When you close a new client and … Continue reading The 9 Most Important Freelance Contract Clauses that Keep You Protected and Paid on Time
Brian Basilico November 19, 2020 Some of my friends say, “Dude, you’re a headcase.” And you know what? They’re not too far off. I can be. A headcase is something that a psychologist would study, but I want to talk about a case study for your business and why it’s important to make a case … Continue reading Why It’s Important to Make a Case With a Case Study?
Steven Imke November 13, 2020 One of the biggest mistakes online sellers make is choosing products that they like but that turn out not to be the best products to sell online. It really does not matter that you think they are great products. The only thing that matters is finding the best products to … Continue reading The 11 Most Important Questions to Find the Best Products to Sell Online
Chris Christoff November 12, 2020 The way people are looking up information online is changing. What was earlier done by typing questions in Google is now done through voice search. With the massive success of voice search technology, people can now get any information accurately, even without typing the question. This can be about the … Continue reading 3 Important Reasons to Optimize Your Website for Voice Search Today
Jason Khoo October 20, 2020 Ranking high on the SERPs is a lot of work. It takes focused keyword research, competitive analysis, content building, targeted link building, and a whole lot of determination. Competing against the top players for the spots on the first page is the name of the game when it comes to … Continue reading Why Ensuring SERP Volatility is so Important for Keyword Research
Mapping is important to see how customer jumped from one brand to another Rodric Bradford on October 2, 2020 Customer journey mapping is a key part of many marketing strategies, and it holds added value for companies that have multiple brands. “There is keen interest on how a customer moves from one brand to another,” … Continue reading Why journey mapping is important for companies with multiple brands
