Justin Wong August 12, 2020 As a small business, you probably hear the word “branding” thrown around quite a bit. You know it’s important, but what exactly is small business branding? At Curve, we explain branding as something fairly simple: who your company is, what you represent, and the unique value you offer. However, small … Continue reading 7 Important Factors for Effective Small Business Branding
Lindsey Flagg August 11, 2020 If you’re just starting out on your social media marketing journey, or have been going at it for a while but aren’t getting the results you had hoped for, you may be wondering if you should pay attention to page and post LIKES. As it turns out, you not only … Continue reading Are “Likes” Important on Social Media?
Kristin Zhivago August 7, 2020 I’ve been defining the customer’s Mindset as the desires, concerns, and questions that they have when they set out on their buying journey. These desires, concerns, and questions are top of mind for them, and if you don’t address these burning issues, immediately, they will click away. That’s one thing … Continue reading Why is Mindset-Driven Marketing So Important For Your Digital Marketing?
Kato Nkhoma August 5, 2020 The business landscape is not what it used to be 10 years ago. A decade ago, most businesses generated revenue from foot traffic into their establishments. The ones that got on the world wide web earlier didn’t have much competition as not many businesses had seen the value of having … Continue reading What is SEO Copywriting (and Why it’s Important in Ranking Well on Search Engines)?
Anthony Mersino July 24, 2020 You would have to be living under a rock to not have heard of agile these days. The label is being attached to everything – agile methodology, agile sales, agile marketing, agile testing, agile you-name-it. But what does agile mean and why is it important? This blog will explore the … Continue reading What is Agile and Why is it Important?
Emily Carroll July 17, 2020 COVID-19 has presented its fair set of challenges to HR professionals and organization leaders everywhere. The basic needs of our employees have changed, seemingly overnight. For example, according to LinkedIn’s 2019 Workforce Learning Report, 94% of employees said that they would stay at a company longer if it simply invested … Continue reading Why Now is More Important Than Ever to Measure Employee Satisfaction
Kellie Wong July 1, 2020 Do your employees believe they have a voice in the workplace? The Society for Industrial and Organizational Psychology (SIOP) publishes an annual list of?top 10 workplace trends and “capturing the voice of the employee” was on the list. It shared, “Employees’ voices will become more important to organizations as they … Continue reading What is Employee Voice and Why Is It Important?
Bob Van Rossum June 25, 2020 What a challenging year for marketing executive search in 2020. The economic downturn due to COVID-19 has made top CMOs’ responsibilities even more complicated. Extensive research demonstrates marketing executives have three main focuses during rough times. How will you support the business to exceed revenue goals? What is the … Continue reading 3 Important Strategies Marketing Executives Are Losing Sleep On
Ashley Poynter — June 8, 2020 FinTech continues to see explosive expansion, with a large portion of that growth sprouting from the B2B fintech sector. Payments platforms and SaaS-based back-office tools continue to lead the growth in B2B fintech. In looking at the fintech market overall, the US crushed a fintech funding record in 2019, … Continue reading Is Your Fintech Marketing Strategy Missing Important Pieces?
Evanne Farmer — June 5, 2020 Is organic or unpaid social media still worth the time and resources a business needs to invest? The answer is a resounding yes! 7 Reasons Your Brand Needs To Invest In Organic Social Media 1. Organic Social Media is Cost-Effective – Even though it takes time and energy to … Continue reading Why is Organic Social Media Important?
