Barry Roos August 9, 2021 At the start of a relationship, you are trying to get to know the company you are doing business with and at the same time proving your worth. This of course is a very important time in a business relationship as it lays the groundwork and expectations going forward. However, … Continue reading The End of a Business Relationship Can Be as Important as the Beginning
George Konidis July 31, 2021 One of the best things about digital marketing (over traditional offline marketing) is that you can measure nearly every part of your strategy. Free tools like Google Analytics provide comprehensive information on how your website’s performing, so you’re never uninformed about whether your SEO efforts are bringing in the right … Continue reading 9 Important SEO Metrics to Track (+ How to Improve Them)
Liz Kislik July 22, 2021 Whenever a particular bit of business jargon comes up multiple times in the same week from different clients, I always wonder what ripples are moving through the corporate zeitgeist! Are you hearing about people being asked to “stay in their lane”? One conflict-averse vice president described herself as staying … Continue reading Why It’s So Important to Stop Telling People to Stay in Their Lane
Chris Christoff July 5, 2021 Buying a domain name is one of the first steps to setting up your website. Although it’s an exciting thing to do, sometimes picking up the right domain name can be stressful. This is especially true with the huge number of options that are available in the market. But why … Continue reading 3 Important Things to Know Before Buying a Domain Name
Geraldine Convento July 1, 2021 What can companies and marketers do in 2021 to attract more organic leads? My answer has always been SEO. But this time, the methods I would like to encourage you to do more than what you already do. We’ve always known that Search Engine Optimization (SEO) requires a carefully selected … Continue reading Important Search Engine Optimization Techniques for 2021
Why Are Cover Letters Still Important? Getting a job was hard enough before the pandemic threw the whole business world into disarray. Downsizing and budget cuts meant that the available openings were few and far between. These problems were exacerbated by rising unemployment and a bunch of other crises. Although the economy is opening up … Continue reading Why Are Cover Letters Still Important?
Steven Imke June 11, 2021 Not long ago, I had a client ask me some questions regarding cold calling techniques. Specifically, he said that he had conducted some market research and generated a list of medium to large size businesses he felt could benefit from his product and services. He wanted to reach out to … Continue reading How to Make Cold Calls That Will Get a Meeting with Important Prospects
Chanakya Kyatham May 12, 2021 There is no denying the fact that Artificial Intelligence and Machine Learning are influencing every part of the tech industry. AI and ML are everywhere, from the corporate world to gaming stations, and perhaps, more than our regular lives, AI is impacting the business world more. Tech giants like Facebook … Continue reading Why Is AI & ML Important and How Will It Impact Business?
Sammy Courtright April 15, 2021 It’s been a year filled with many changes and adjustments, particularly when it comes to the way we work. Now that more than a year has passed since the initial lockdowns due to the pandemic, we decided to take some time to reflect on some of the most important things … Continue reading The 5 Most Important Things We’ve Learned from a Year of Working from Home
Steven Imke April 6, 2021 Most businesses are obsessed with competition. The problem with that way of thinking is that competitors come and go. Aiming to be better than the competition means that the business direction is largely driven by what its competitors are doing. Instead, today’s businesses would be better served by focusing on … Continue reading Why It Is Important That Businesses Develop an Infinite Mindset
