Geraldine Convento July 1, 2021 What can companies and marketers do in 2021 to attract more organic leads? My answer has always been SEO. But this time, the methods I would like to encourage you to do more than what you already do. We’ve always known that Search Engine Optimization (SEO) requires a carefully selected … Continue reading Important Search Engine Optimization Techniques for 2021
Why Are Cover Letters Still Important? Getting a job was hard enough before the pandemic threw the whole business world into disarray. Downsizing and budget cuts meant that the available openings were few and far between. These problems were exacerbated by rising unemployment and a bunch of other crises. Although the economy is opening up … Continue reading Why Are Cover Letters Still Important?
Steven Imke June 11, 2021 Not long ago, I had a client ask me some questions regarding cold calling techniques. Specifically, he said that he had conducted some market research and generated a list of medium to large size businesses he felt could benefit from his product and services. He wanted to reach out to … Continue reading How to Make Cold Calls That Will Get a Meeting with Important Prospects
Chanakya Kyatham May 12, 2021 There is no denying the fact that Artificial Intelligence and Machine Learning are influencing every part of the tech industry. AI and ML are everywhere, from the corporate world to gaming stations, and perhaps, more than our regular lives, AI is impacting the business world more. Tech giants like Facebook … Continue reading Why Is AI & ML Important and How Will It Impact Business?
Sammy Courtright April 15, 2021 It’s been a year filled with many changes and adjustments, particularly when it comes to the way we work. Now that more than a year has passed since the initial lockdowns due to the pandemic, we decided to take some time to reflect on some of the most important things … Continue reading The 5 Most Important Things We’ve Learned from a Year of Working from Home
Steven Imke April 6, 2021 Most businesses are obsessed with competition. The problem with that way of thinking is that competitors come and go. Aiming to be better than the competition means that the business direction is largely driven by what its competitors are doing. Instead, today’s businesses would be better served by focusing on … Continue reading Why It Is Important That Businesses Develop an Infinite Mindset
Chris Christoff April 3, 2021 Back in 2014, YouTube represented only 28 percent of all internet searches. Today, with more than 2 billion active users, it is one of the largest search engines and the second most popular social networking sites. This clearly shows how powerful videos have become over the years. There’s no doubt … Continue reading 4 Reasons Why Video Content is Important for your Business
Sammy Courtright April 1, 2021 COVID-19 has put a massive cramp in our former work lives, and I’m not just talking about the act of just going into the office every day. We are social creatures by nature, and, overnight, we had a considerable portion of our social lives – the ones that take place … Continue reading 5 Reasons Virtual Social Work Events Are More Important Than Ever
Rick Goodman February 23, 2021 Giving employee feedback is important for a number of reasons. Employees should be aware of their performance and what the company expects from them including goals and areas for improvement. As a keynote speaker and executive coach for CEOs and management teams I am often asked, why is giving employee … Continue reading Why Giving Employee Feedback is Important
Nick Backlanov February 2, 2021 Influencer marketing has firmly established itself in the marketing mix of many brands. More and more brands are using influencers on Instagram, YouTube and Tiktok to broadcast their message to their target audience. HypeAuditor (my company) analytics platform has identified six trends that will largely determine influencer marketing in 2021. … Continue reading Important Influencer Marketing Trends to Watch in 2021
