If you want to up your content marketing game, you need to think about search engine optimization. Columnist Rachel Lindteigen discusses SEO best practices for content marketers. Rachel Lindteigen on December 12, 2017 When we talk about search engine optimization, most people think of Google. However, when we think of it from a content … Continue reading 3 important search engines to leverage for content marketing
For a lot of organizations, bounce rate is a meaningless part of reported KPIs. Contributor Alan K’necht explains how you can put bounce rate into context to give it greater meaning. Alan K’necht on December 5, 2017 Over the 20-plus years since the inception of website analytics, various KPIs (Key Performance Indicators) have come … Continue reading Bounce rate: Important metric or junk data?
How do you measure the success of your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks. John Lincoln on December 1, 2017 As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics. Fortunately, there are plenty … Continue reading My 12 most important SEO metrics to monitor
Arelthia Phillips — November 22, 2017 Follow @Arelthia — November 22, 2017 A website of your own is the most important marketing tool any modern business can have. It should be treated as the hub around which all your marketing activities will be centered. All of your marketing efforts need to drive traffic back to … Continue reading Why Having a Business Website Is Important
Eric Rosenberg — November 23, 2017 — November 23, 2017 JuralMin / Pixabay If you have a business today, you need a website. No ifs, ands, or buts about it. But simply having a website isn’t enough to compete in today’s crowded online marketplace. When a new visitor arrives at your website, what should they … Continue reading 3 Important Web Pages Every Website Needs
You’ve crawled your client’s site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live. Glenn Gabe on November 17, 2017 When helping companies deal with performance drops from major algorithm updates, website … Continue reading The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes
Lisa Kilker — November 15, 2017 Follow @getpose — November 15, 2017 Photo by Andrew Robles on Unsplash Black Friday and Cyber Monday, which have now become household names that are even recognized as holidays in some states, always have hysterical shoppers in a frenzie looking for colossal bargains. However, many people don’t know that … Continue reading Why Small Business Saturday is so Important
Aleah Taboclaon — November 6, 2017 Follow @aleahphils — November 6, 2017 vanmarciano / Pixabay In an increasingly computerized era, a business website is an indispensable facet of any successful enterprise, regardless of its scale, size, niche or industry. Unfortunately, there’s a growing horde of online entrepreneurs who are under the mistaken perception that as … Continue reading 5 Important Aspects of a Small Business Website
Personal Branding Blog — October 31, 2017 — October 31, 2017 geralt / Pixabay Every human being wants to be recognized and appreciated for the work they do because they like to see the reward of their efforts. However, managers often wait until the annual performance review day to give their feedbacks and show their … Continue reading Why is Employee Recognition Important?
What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action. Jessica Thompson on October 26, 2017 As technology advances, search engines can refine their ranking algorithms to better determine relevance and return results that better align … Continue reading SEO Ranking Factors in 2017: What’s Important and What’s Not
