Tom Clinton — January 12, 2018 — January 12, 2018 Since the inception of AdWords and paid media tracking, Google has quickly sent users to an interim landing page, then quickly redirected to the intended page. All this occurs very quickly and is transparent to many users. We’ll call this a linear redirect tracking pattern. … Continue reading 4 Important Things to Know About AdWords Parallel Tracking
Dave Brock — January 2, 2018 Follow @davidabrock — January 2, 2018 I was reading an article from yet another guru—my apologies, I’m really getting tired of guru’s—with the premise, Skills are more important than experience. To add credibility to his statement, he quoted Sheryl Sandberg of Facebook, but really took one statement out of … Continue reading Are Skills More Important Than Experience?
Robert Woo — December 22, 2017 — December 22, 2017 Recently, we came across a press release touting their new affiliate marketing campaign with the “top social influencers on several social media platforms.” Who are these influencers? Who knows? The PR doesn’t say, but it did get us wondering what their social media presence was … Continue reading Are Influencers More Important Than Your Social Media in 2018?
Michael Heller — December 20, 2017 — December 20, 2017 ulleo / Pixabay Your employees are in reality, the backbone of your company. Things wouldn’t run without them and your company relies on their happiness, engagement and productivity. And although the workforce is changing constantly, one thing that is abundantly clear is your workers want … Continue reading 4 Reasons Why Transparency is Important
If you want to up your content marketing game, you need to think about search engine optimization. Columnist Rachel Lindteigen discusses SEO best practices for content marketers. Rachel Lindteigen on December 12, 2017 When we talk about search engine optimization, most people think of Google. However, when we think of it from a content … Continue reading 3 important search engines to leverage for content marketing
For a lot of organizations, bounce rate is a meaningless part of reported KPIs. Contributor Alan K’necht explains how you can put bounce rate into context to give it greater meaning. Alan K’necht on December 5, 2017 Over the 20-plus years since the inception of website analytics, various KPIs (Key Performance Indicators) have come … Continue reading Bounce rate: Important metric or junk data?
How do you measure the success of your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks. John Lincoln on December 1, 2017 As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics. Fortunately, there are plenty … Continue reading My 12 most important SEO metrics to monitor
Arelthia Phillips — November 22, 2017 Follow @Arelthia — November 22, 2017 A website of your own is the most important marketing tool any modern business can have. It should be treated as the hub around which all your marketing activities will be centered. All of your marketing efforts need to drive traffic back to … Continue reading Why Having a Business Website Is Important
Eric Rosenberg — November 23, 2017 — November 23, 2017 JuralMin / Pixabay If you have a business today, you need a website. No ifs, ands, or buts about it. But simply having a website isn’t enough to compete in today’s crowded online marketplace. When a new visitor arrives at your website, what should they … Continue reading 3 Important Web Pages Every Website Needs
You’ve crawled your client’s site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live. Glenn Gabe on November 17, 2017 When helping companies deal with performance drops from major algorithm updates, website … Continue reading The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes
