Andy Calloway — October 5, 2017 Follow @andycal — October 5, 2017 markusspiske / Pixabay During any working week, it’s likely I’ll be asked a couple of times by small business owners for my advice on their new website. They’ve heard that they need to be found in Google and that the “thing” they need … Continue reading The 5 Most Important SEO Tips For New Websites
Amanda Abella — October 2, 2017 — October 2, 2017 Maklay62 / Pixabay I’m a firm believer that the cornerstone of a successful business is understanding finances. Or, at the very least, partnering with someone who does. That being said, there are several financial lessons business owners (including myself) learn the hard way. In an … Continue reading 4 Important Financial Lessons Business Owners Must Learn
Liz Kislik — September 26, 2017 Follow @lizkislik — September 26, 2017 geralt / Pixabay Last month, a longstanding client brought me in after reviewing some recent customer research. The company provides a relatively complex service, and one of their most common and unprompted customer complaints was that the company’s various service areas “worked in … Continue reading Why Your Silos Are More Important Than You Think
Danielle Hill — September 5, 2017 — September 5, 2017 vanmarciano / Pixabay A B2B website that is cohesive and concise in both messaging and visual design will create a lasting impact with visitors and help generate new client leads. To be effective, not only must the web design must flow well, it should tell … Continue reading Important Decisions You Must Make While Redesigning a Website
Paul Trujillo — August 30, 2017 Follow @TruPaultx — August 30, 2017 As you run your small business, it’s imperative that your warehouse runs efficiently. It’s no secret that the health of your business and stellar customer satisfaction ratings all depend on having must-have items in stock and to ship them on time. To successfully … Continue reading 4 Important Inventory Metrics For Your Small Business
The 3 Most Important Words In Digital Marketing by Mike Donahue , Op-Ed Contributor, August 21, 2017 What are the three most important words in digital marketing? 1. a four-letter word2. a six-letter word3. a five-letter word Data is the four-letter word Nobody would argue that first-party and third-party data are the foundational elements of … Continue reading The 3 Most Important Words In Digital Marketing
How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages. Tony Edward on August 22, 2017 If you’re a business which has brick-and-mortar store locations, you may know that having a local search strategy is crucial to your … Continue reading Optimized store landing pages: An important part of local search strategy
Dave Orecchio — August 21, 2017 Follow @HighTechMKT — August 21, 2017 coffeebeanworks / Pixabay Want to succeed with Digital Marketing? If your answer is yes, then you need to know how Conversion Rate Optimization (commonly called CRO) works and why it is so important. Understanding how website visitors move through your website and what … Continue reading Why Conversion Rate Optimization is More Important Than Ever
Kristen Dunleavy — August 16, 2017 Follow @KristenWritesIt — August 16, 2017 Believe it or not, the holiday season is quickly approaching, which is why now is the time to get ahead of your holiday email planning strategy. And while some of these dates may already be on your holiday email planning calendar, some of … Continue reading 5 Important Dates to Add to Your Holiday Email Planning Calendar (And Strategies for Each)
Simon Davies — August 15, 2017 Follow @SimonTheoDavies — August 15, 2017 No matter what kind of business you run—big, small, corporate or startup—it pays for your employees to be loyal. At the very least the financial implications of recruitment and training are significant enough to damage your overall profits. But you’re not automatically entitled … Continue reading Why Cultivating Employee Loyalty is So Important
