Tag Archives: Implement

How publishers can implement a CDP to improve customer experience and support e-commerce

Dennis Publishing walks through their transformation using BlueConic. Chris Wood on October 27, 2021 “You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product & Data Officer for U.K. and U.S.-based Dennis Publishing, at our recent … Continue reading How publishers can implement a CDP to improve customer experience and support e-commerce

3 Tips You Can Implement Today to Beat Webinar Fatigue

Alexa Lopresti September 13, 2021 Webinars are a great tool for marketers to offer valuable information in a convenient format that makes it easy for all to attend. Unfortunately, the pandemic has brought webinars to the forefront of everyone’s mind, which in turn can lead to webinar burnout and fatigue for attendees who are inundated … Continue reading 3 Tips You Can Implement Today to Beat Webinar Fatigue

Implement These 3 Tips to Build Successful Business Relationships

Karen Repoli May 12, 2021 If you’re an entrepreneur, you already encounter numerous relationships on a daily basis: with your business vendors; with your contract workers or employees; with your customers; with your prospective customers; and with your connections on social media. In fact, it’s nearly impossible to run any kind of profitable business without … Continue reading Implement These 3 Tips to Build Successful Business Relationships

How to Plan and Implement a Unified Communication System for Your Small Business

Richard Conn March 11, 2021 Image Source So, you plan to start a small business, or already have an existing one, and you’ve also looked at the best website builders available. You have products in place, you have an online or physical store, but then someone asks you if you have plans for unified communications? … Continue reading How to Plan and Implement a Unified Communication System for Your Small Business

Is your marketing ops team ready to implement a new CDP?

Best practices for implementing a CDP, and how a 75 year-old sporting goods company went about it. Chris Wood on January 14, 2021 As customer data platforms evolve, there are indications that more marketing organizations are adopting them. They can see that the CDP field is maturing, with major launches like those from SAP and … Continue reading Is your marketing ops team ready to implement a new CDP?