By Michael Georgiou July 7th, 2016 Content has long been hailed the king. With blogs being the first home to content, they are the vehicles that drive online marketing. The overall impact of a blog, in terms of the social value it generates, is long-standing. Blogs continue to live on and serve their readers for … Continue reading A Framework For Assessing The Impact Of Your Blog On Company Sales
by Sandra Hess June 23, 2016June 23, 2016 Any business knows diversity is not just a critical component of global success, but a key driver of innovation. And today, the talent pool is more diverse than it has ever been. The current global workforce includes five generations of workers comprised of a wide variety of … Continue reading Study: How Does Ethnicity Impact Perception of Cognitive Assessments?
by Sandra Hess June 22, 2016June 22, 2016 Every worker deals with some degree of stress in the workplace. However, compared to their white-collar counterparts, workers in frontline or low-wage jobs may be more susceptible to certain stressors, or to experiencing entirely unique stressors. Frontline stress, when unaddressed, doesn’t just sabotage morale, productivity, and retention; … Continue reading Frontline Hiring: 3 Key Stressors that Impact Frontline Employees
by Lindsay J.K. Nichols June 14, 2016June 14, 2016 Impact. What a loaded word. It means so many things to so many people. In my career in nonprofit communications, I have used “impact” so much that I all but want to throw it out the window. But here’s why I can’t: impact is at the … Continue reading What Social Impact Is and How to Measure It Effectively
While social signals may not be directly factored into Google’s ranking algorithm, columnist Dan Bagby explains that social media can still be used to enhance SEO. Dan Bagby on June 9, 2016 Much has been written about the interplay between social media and search engine optimization. I have seen a few tips and tricks to use … Continue reading Two tried and true methods to make social media impact SEO
by Don Purdum June 7, 2016 Follow @donpurdumJune 7, 2016https://donpurdum.podbean.com/mf/play/t8zjn5/Social_Media_-_What_Impact_is_it_Having_on_Business.mp3 Is social media having an impact on your business? Is your business struggling to gain new prospects into your sales funnel and are you closing them? If you’re like most businesses, the answer is probably not and there are good reasons for poor social media … Continue reading Social Media – What Impact Is It Having On Business?
by Jen Horner May 29, 2016 Follow @mtmlinguasoftMay 29, 2016 The short answer is, some languages require more space than others to express the same thing. When translating from English into Korean, you should expect the Korean written result to take up 10-15% less space on the page, because Korean is a more compact script. … Continue reading What is “Text Expansion” and How Does it Impact Translation and Localization?
By Lior Levin May 11th, 2016 In August 2015 Google was awarded a patent that would enable it to take metrics from its email services, most prominently Gmail, and use information gathered from its spam filters to improve its web search results. The idea in the patent is fairly straightforward. Google, through Gmail, already scans incoming … Continue reading Can Email Marketing Impact Organic Rankings
by Andrew C. Belton April 30, 2016 Follow @abcpanotaryApril 30, 2016 Search engine optimization has generated a significant amount of buzz throughout the years, especially in the digital marketing industry. Many web users don’t really understand what search engine optimization is and how social media marketing impacts it. The relationship between the two primarily has … Continue reading How Social Media Can Impact Your SEO rankings
By Joydeep Bhattacharya April 19th, 2016 Personalization and segmentation are the current marketing trends that are enabling marketers to reach only the interested consumer in order to increase the chances of conversions. Unbounce rightly says, Try to appeal to everyone and you’ll appeal to no one. Segmentation helps you create targeted offers that convert. … Continue reading The Impact Of Segmentation On Conversions – Handy Guide For Marketers
