Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation. Brett Middleton on October 13, 2016 Everyone running a PPC account typically has a budgeting question they are trying to figure out. For … Continue reading How should your ad budget impact campaign building?
by Kevin BeasleyOctober 12, 2016 Online sales to consumers in the United States are expected to reach $ 523 billion by 2020. Fueled by impressive advancements in supply chain and distribution systems, online shopping is delivering the customer experience that is rewarding marketplaces with loyal shoppers that have expanded the shopping list to include everything … Continue reading The Impact of Mobile and Cloud on Today’s Business E-Commerce Marketplace
by Gavin O’Malley@mp_gavin, September 29, 2016 Beyond simply improving the ad experiences for consumers, faster load times dramatically affect viewability rates, new research suggests. On average, the “lightest” ads have the highest viewability — 52% to 70% — according to fresh finding from programmatic creative platform Thunder. In ads under 50 kilobytes, there is a … Continue reading Faster Loads Impact Viewability, Trade Groups Shore Up Standards
by Nick RojasSeptember 19, 2016 Redirects are used to tell visitors or web crawlers where to go if the page they are requesting is no longer available for one reason or another. Although this concept is fairly simple, many website developers use redirects incorrectly, which can severely impact the website’s performance as well as its … Continue reading Redirect SEO Guide: Impact of Redirection on Traffic and Domain Authority
by Matt CurtisAugust 30, 2016 Over the past few years Facebook has been doing everything it can to isolate and enlarge their messenger service. What started as a simple messaging app has grown leaps and bounds as Facebook continues their aim to be the one stop shop for social interaction. This year has seen the … Continue reading Maximize Your Business Impact: How to Use Facebook Chatbots
by Rebecca Lee White Follow @rleewhiteAugust 9, 2016 On August 2, Instagram announced that it will be releasing Instagram Stories, a feature that allows users to take, edit, and share photos and videos that will expire after 24 hours. Rolling out over the next few weeks, Instagram Stories has caused controversy due to its striking … Continue reading How Instagram Stories Will Impact Your Marketing Strategy
by Disha Pagarani July 29, 2016July 29, 2016 I’ve posted tons of content on social to date, but as you may have experienced yourselves, the engagement levels aren’t always on par with the effort put into creating and sharing that content. Although, in my experience I’ve seen a couple of ideas that pull in much … Continue reading How To Increase Your Reach And Impact On Social Media
by Oliver Palmer July 17, 2016July 17, 2016 Google’s recent introduction of AMP and Facebook’s Instant Articles (both of which claim to be able to deliver news articles up to 10x faster than the ordinary mobile web) are a wake-up call to newspapers and other publishers around the world. Both of these initiatives have been … Continue reading How Does Page Load Time Impact Engagement?
by Arik Hanson July 13, 2016July 13, 2016 Today’s “remote” worker faces an unfair uphill battle. No one respects you. OK, so that might be taking it a bit far, but today’s remote worker certainly doesn’t enjoy the advantages as those who work in the traditional office environment. Consider the following two scenarios–assume both of … Continue reading Why “Working Remotely” May Negatively Impact Your Career Trajectory
by Leo Strupczewski July 7, 2016July 7, 2016 Among all the analyses we performed for the just-released edition of the Ecommerce Quarterly, the one big takeaway was this: Desktop still dominates. That may not come as a surprise to those paying close attention to your customer’s buying habits, but there’s been so much talk about … Continue reading 3 Stats About the Impact of Desktop PCs on eCommerce You Need to See to Believe
