Kevin O’Brien — July 13, 2017 — July 13, 2017 TeroVesalainen / Pixabay Less than a decade ago, the staffing industry was desperately hunting down prospective clients that hadn’t succumbed to a hiring freeze in the face of the Great Recession. The aftermath of those years saw increased focus on client engagement, with staffing firms … Continue reading How Does Your ATS Impact the Candidate Experience?
Maura Canavan — July 6, 2017 — July 6, 2017 If you read our blog regularly, you’re probably used to hearing us say that the era of app acquisition being the most critical metric for app marketers is over. And that’s true! Successful mobile apps are all about user engagement. App acquisition is still important, … Continue reading How to Create an Instagram Ad Strategy That Makes an Impact (And Why You Should)
Bryan Tweed — June 30, 2017 — June 30, 2017 Artificial Intelligence is no longer a science fiction storyline, but a concrete reality that is revolutionizing countless businesses across many industries. In fact, 62% of enterprises are expected to be using AI by next year, with the AI market growing to $ 47 billion by … Continue reading How Will the Future of AI Impact Your Job as a Recruiter?
A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands. Amy Gesenhues on June 14, 2017 at 12:51 pm In March, Google faced a firestorm from brands after an investigation by The Times of London revealed Google Display Network and YouTube ads were being served up … Continue reading 37% of consumers say ads placed next to offensive content impact brand perception
Mark Miller — June 7, 2017 Follow @MMtwopointfive— June 7, 2017 Unsplash / Pixabay One major trend we’ve watched in recent years as a marketing talent agency is that more pressure is on marketers than ever to drive results and prove their value. If you’re taking on a new marketing position, it’s especially important to … Continue reading 4 Ways to Make an Undeniable Impact at Your New Marketing Job in 1 Month or Less
Justin Herring — May 31, 2017 Follow @justincherring— May 31, 2017 Trying to figure out where to spend your small business online marketing dollars this month? With SEO, PPC, Social Media, and traditional offline marketing there are so many options it can make your head spin. I put together the infographic and commentary below to … Continue reading 9 Eye-Opening Small Business Online Marketing Stats to Impact Your Strategy [Infographic]
Programmatic’s Impact On Agency Compensation Model by Laurie Sullivan @lauriesullivan, May 24, 2017 Programmatic buying and other technology-focused approaches to buying and purchasing media have begun to complicate agency compensation models. Brands and their agency partners are looking to simplify the processes. Dave Beals, president and CEO of JLB + Partners, from the ANA Advertising … Continue reading Programmatic’s Impact On Agency Compensation Model
Andrew Warner — May 23, 2017 Follow @CopyWarner— May 23, 2017 Here’s a legitimate question for you: How long do visitors actually stick around on your website? 10 minutes? 3 minutes? Or maybe just 7 seconds? When you get a chance, take a good look at your analytics and the numbers will probably blow you … Continue reading Credibility Factors That Impact the Success of Your Website [Infographic]
Mona Hellenkemper — May 23, 2017 — May 23, 2017 The social media universe is complex, to say the least. As soon as you think you have it all figured out, new features, tools or regulations appear out of nowhere. This just recently happened to numerous users of Instagram: All of a sudden, mysterious hashtag … Continue reading Out Of Sight, Out Of Mind – Shadow Banning and Its Impact On Engagement
By Robert Brady April 19th, 2017 Google recently changed the way they handle exact match keywords in AdWords. In a post to the AdWords blog on March 17th they explained the change. Here is a short summary of what changed and then we’ll talk about how it’s impacting advertisers & what you should … Continue reading Exact Match vs. Close Variants: Difference & Impact
