Brian Rutledge — May 2, 2018 — May 2, 2018 We’ve made it to #7 in our 10-part GDPR blog series. In this blog post, we tackle Data Protection Impact Assessment (DPIA) and what it may mean for your organization. The Chapter Explained GDPR’s Article 35 is all about the DPIA. Here’s a quick summary: … Continue reading Countdown to GDPR #7: Data Protection Impact Assessment
George Beall — April 23, 2018 Follow @GeorgePBeall— April 23, 2018 Search engine optimization (SEO) is a huge part of any marketing strategy. It brings long-term results and drives consumers to your business. It can help you get the word out about your company and reach consumers who didn’t even know you were exactly what … Continue reading How AI and Voice Search Will Impact SEO in 2019 and Beyond
Dale Keipert — April 13, 2018 Follow @360Interactive — April 13, 2018 geralt / Pixabay Have you been tracking your website’s traffic from Facebook? If you haven’t, it’s time that you take a look. In early January of this year, Facebook announced a major change in their algorithm. This change is having a major change … Continue reading Facebook Algorithm Change Impact On Businesses
John Hodge — April 3, 2018 Follow @johnahodge — April 3, 2018 I’ve been hard at work building a team of marketers, so I’ve kind of fallen off the map in terms of blogging, but I want to talk about how the hiring process went. Before we jump in there are a couple of things … Continue reading After Tons of Job Interviews, Here’s How the Worst Applicants Made an Impact
Contributor Kristie Colby explains how to align your systems so that you can track prospects’ interactions all the way to the sale and beyond. Kristie Colby on March 26, 2018 Marketers can struggle to prove the value of their programs when there isn’t always a direct response or purchase. This is especially true for B2B … Continue reading Tips for measuring marketing impact to prove ROI
Julia Li — February 7, 2018 — February 7, 2018 Watch our Webinar to learn how your company can achieve your positive business engagement goals. Did you know that Forbes has named 2018 “The Year of Employee Experience”? Companies with a strong and positive culture have employees that are happy, productive and loyal to their … Continue reading Can You Prove Well-being, Culture and Social Responsibility Programs Impact Retention and Brand?
Allen Finn — January 28, 2018 — January 28, 2018 Late last week, Google announced a major change to its mobile ranking factors. While speed has always been a factor in determining both organic rankings and AdWords Quality Score, Google’s change shifts this focus slightly. Starting in July, page speed will become a major ranking … Continue reading Here’s How the Google Speed Update Could Impact Your Site (& AdWords Account)
Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings. Joy Hawkins on November 6, 2017 A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the … Continue reading Do Google Posts impact ranking? A case study
With influencer marketing, you can spend big dollars on reach and get little in return. Contributor Ben Jacobson explains why driving engagement is the name of the game. Ben Jacobson on October 17, 2017 at 12:49 pm As influencer marketing matures, the agencies and strategists who favor the tactic are finally starting to wake up … Continue reading Why engagement trumps reach when measuring influencer marketing impact
How should you prepare for the European privacy regulation going into effect next year? Contributor Travis Wright explains the GDPR’s provisions and outlines one approach to compliance. Travis Wright on August 2, 2017 Failure to be a good steward of consumer data by letting it fall into the wrong hands will soon result in … Continue reading The impact of GDPR on marketing technology and cybersecurity
