Mona Hellenkemper — May 30, 2017 — May 30, 2017 Likes, comments, and shares are the currency of social networks like Facebook, Instagram and Twitter: The higher an influencer’s engagement rates are, the more valuable the influencer is for brands. Forms of engagement such as comments and likes show precisely what users love and what … Continue reading Ignoring Engagement On Social Networks Could Be Disastrous For Your Influencer Marketing Campaign!
National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search. Andrew Shotland on March 16, 2017 When I worked in NBC’s Internet group, I had … Continue reading National retailers: Stop ignoring local SEO
by Laura Donovan June 21, 2016 Follow @thewordproJune 21, 2016 In the past few weeks we have spoken with a few business owners who are doing “just fine” with their current marketing and advertising efforts (or lack of effort.) They were all established, small local businesses with a firm foundation in the community. Thus far, … Continue reading If You are Still Ignoring Social Media – Customers May Start to Ignore You
Don’t make the mistake of ignoring your company’s ratings and reviews. Columnist Chris Silver Smith explains how your online reputation affects your PPC campaigns. Chris Silver Smith on June 13, 2016 There is an attitude among digital marketers that pay-per-click advertising is easier to master than other types of online marketing. Unfortunately, taking a … Continue reading How ignoring online reputation can destroy your PPC campaign
by Laura Donovan May 12, 2016 Follow @thewordproMay 12, 2016 Social Media Marketing is more than just posting a link to an article or a funny meme. Social Media Marketing is not only a forum to post information that will generate interest and engagement, increasing online visibility, search rank and more. Social Media Marketing is … Continue reading Ignoring Customers on Social Media Will Hurt Your Bottom Line
by Virginia Franco May 1, 2016 Follow @VAFrancoResumesMay 1, 2016 Journalists refer to the “lead” as the first few sentences that quickly tell the reader what the story is about. The phrase “never bury the lead” is one that Journalism students here from year one – as they know that doing so is a one-way … Continue reading The Biggest Resume Killer? Ignoring Lessons from News Writing
by Ian Dainty April 2, 2016 Follow @iandaintyApril 2, 2016 Here is a tragedy that happens to almost all companies with B2B clients. Most companies start ignoring their B2B clients as soon as they become clients, except to possibly send them an invoice once a month. They don’t do it on purpose, but their sales … Continue reading Are You Ignoring Your B2B Clients?
Sprout Social finds most merchants fail to respond to consumer questions on Facebook and Twitter, a problem compounded during the holiday shopping season when the volume of requests increases. Martin Beck on November 5, 2015 Quka / Shutterstock.com Ignoring your customers is a cardinal sin of business. Yet that’s exactly what a large majority … Continue reading Study: Retailers Are Ignoring More Than 80% Of Customers’ Social Media Requests
Kendall CrammMay 1, 2015 Emails for Emails It can be extremely frustrating to email out canned response emails every day, or even just a simple email that requires an immediate response (one that you’ve been waiting for, for weeks now). Why are they ignoring you? When someone ignores your email at work it can be … Continue reading Why Companies Are Still Ignoring Your Emails
By Britni McCotter, Published November 12, 2014 Consumers are bored. Attention spans are short. People are tired of the sales pitch. We content marketers have all heard those things by now. Today’s consumer craves something more than ads, something that allows them to be part of the brand’s bigger picture. I don’t know about you, … Continue reading Ignoring Your Brand Is the Only Way To Succeed At Content Marketing
