As AI platforms test advertising inside chat, the real risk isn’t revenue — it’s eroding the trust that makes AI useful in the first place. By Reid Holmes February 24, 2026 The most significant advertising moment of 2026 happened on the second Sunday in February. It wasn’t the most popular Super Bowl spot … Continue reading Advertising in AI is a trust experiment marketers can’t ignore
February 20, 2026 Our brains are wired to ignore information. Here are neuroscience-backed tips for communicating memorably BY Carmine Gallo The human brain is engineered to ignore most of what it sees and hears, according to the neuroscientists I interviewed for the audio original Viral Voices. If that’s the case, how are you supposed to make … Continue reading Our brains are wired to ignore information. Here are neuroscience-backed tips for communicating memorably
As Gen Z turns digital fluency and economic pressure into influence, brands are learning to meet audiences where trust and commerce converge. Shama Hyder on October 17, 2025 A sophomore finance major checks her phone between classes. Three brand messages await her response: One offers $ 200 for an Instagram Reel. Another asks her … Continue reading The TikTok-fueled shift B2B marketers can’t afford to ignore
Here are the letters that let Apple and Google ignore the TikTok ban Amazon, Oracle, Microsoft and other companies received similar letters from AG Pam Bondi. karissa bell Fri, Jul 4, 2025 SOPA Images via Getty Images More than six months after TikTok was briefly banned, we still don’t know exactly what its fate in … Continue reading Here are the letters that let Apple and Google ignore the TikTok ban
April 18, 2025 AI “interns” are too big to ignore BY Donnchadh Casey It’s been five years since the intense early days of the COVID-19 pandemic and the first round of lockdowns that mandated work-from-home for companies around the world. Among the debate at the time: concerns about how younger workers and new recruits would cope … Continue reading AI “interns” are too big to ignore
Creative, purposeful touches, like interactive designs that engage customers, make your emails stand out. Kath Pay on April 2, 2025 With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants — whether through quizzes, carousels or gamification — creating experiences … Continue reading Interactive email is the game changer brands can’t ignore
Siri might ignore commands spoken in Apple commercials soon Selective hearing is a great feature for a voice assistant. anna washenko Fri, Nov 8, 2024 Billy Steele for Engadget Voice assistants have a reputation for finicky activation, such as responding to their prompts that are spoken in an ad. Apple may have … Continue reading Siri might ignore commands spoken in Apple commercials soon
Wisam Abdulaziz | April 25th, 2023 To truly reap the benefits of performance marketing, you must look beyond its application to paid activities alone. Between unpredictable market dynamics and a looming recession, marketing budgets are shrinking. But the need for it and expected outcomes from it continue to grow significantly. As marketers, we all … Continue reading SEO for Performance Marketing: You Can’t Afford to Ignore It
By Faisal Hoque June 06, 2022 The pandemic era phenomenon known as “The Great Resignation” has seen millions of employees voluntarily leaving their jobs. In January 2022 alone, some 4.3 million workers quit, adding to the staggering 48 million who abandoned their jobs in 2021, according to data from the Labor Bureau. As … Continue reading Why a flexible workplace shouldn’t mean we ignore individual employee experiences
While talking about marketing automation. CRMs and CDPs, don’t forget the web channel, especially as a space for experimentation. Steve Petersen on February 7, 2022 During the past few years, after I transitioned formally and more fully to the marketing operations and technology space, I’ve continued to feel a bit of a misfit. At least … Continue reading Marketing operations and technology shouldn’t ignore the web
