Tag Archives: Ignore

Why a flexible workplace shouldn’t mean we ignore individual employee experiences

By Faisal Hoque     June 06, 2022 The pandemic era phenomenon known as “The Great Resignation” has seen millions of employees voluntarily leaving their jobs. In January 2022 alone, some 4.3 million workers quit, adding to the staggering 48 million who abandoned their jobs in 2021, according to data from the Labor Bureau. As … Continue reading Why a flexible workplace shouldn’t mean we ignore individual employee experiences

Marketing operations and technology shouldn’t ignore the web

While talking about marketing automation. CRMs and CDPs, don’t forget the web channel, especially as a space for experimentation. Steve Petersen on February 7, 2022 During the past few years, after I transitioned formally and more fully to the marketing operations and technology space, I’ve continued to feel a bit of a misfit. At least … Continue reading Marketing operations and technology shouldn’t ignore the web

Conversation Rate Optimization: Don’t Ignore the Micro-Conversions

Jon-Mikel Bailey December 6, 2021 Conversion rate is the number of times someone takes an action on your website. The conversions we optimize are tied to a goal. Generally, this is considered something like orders, a contact form submission, or a product demo. Conversion rate optimization is the process of making small incremental changes to … Continue reading Conversation Rate Optimization: Don’t Ignore the Micro-Conversions

6 Social Media Marketing Trends You Can’t Ignore in 2021

Gloria Chow March 23, 2021 We’ve been spending time on social media platforms more than ever. In recent years, there has been tremendous growth of online activities, including social media usage. Social media marketing is becoming an essential marketing strategy for more companies in this digital era. Since the social media landscape keeps changing rapidly, … Continue reading 6 Social Media Marketing Trends You Can’t Ignore in 2021

Business Leaders: Do Not Ignore the Mental Health Crisis Related to the COVID-19 Pandemic

Tony Zambito December 15, 2020 Empty office buildings dot the map of the United States. Once bustling communities adjacent to business parks are quiet. Restaurants and services that once served the lunch crowds from office complexes are limited to takeout or have closed their doors for good. Amidst all of this, many businesses are singing … Continue reading Business Leaders: Do Not Ignore the Mental Health Crisis Related to the COVID-19 Pandemic

Don’t ignore data compliance when adding 3rd party marketing tools

As brands make quick pivots to survive the current economy, MOPs teams must keep data security top of mind. Amy Gesenhues on May 12, 2020  Businesses across industries are relying on their marketing operations teams to drive digital transformation initiatives at breakneck speed right now. And many times that involves bolting third-party components on their … Continue reading Don’t ignore data compliance when adding 3rd party marketing tools

3 Mobile Marketing Trends You Can’t Ignore in 2020

Madeleine Wilson — January 17, 2020 In looking at 2020 mobile marketing trends, the phrase “mobile marketing” almost feels redundant. At this point, most – if not all – companies have embraced mobile as a focal point for their marketing strategies. Almost everyone has a smartphone in their pocket the majority of the day, so … Continue reading 3 Mobile Marketing Trends You Can’t Ignore in 2020