Tag Archives: Identifying

Marketers, campaign success depends on actually identifying your goals

It is important to choose an attribution approach to measure success – and stick to it – because the most common mistake in campaigns is shifting mid-stream. Matt Fanelli on February 20, 2019 Digital marketing is more accountable than ever, but results only matter if they map back to a specific goal. That may seem … Continue reading Marketers, campaign success depends on actually identifying your goals →

Becoming a Better Leader Begins by Identifying Your Blind Spots

Leadership Skills

Jim Haudan — October 12, 2018 Follow @jhaudan — October 12, 2018 RoyalAnwar / Pixabay If you think the marketing world is trying to pull one over on you today, then you need to pull up some old school ads. Boy oh boy, we were blind to the fact that folks were trying to sell … Continue reading Becoming a Better Leader Begins by Identifying Your Blind Spots →

Identifying & Developing Millennial Leaders in the Workplace

Leadership Engagement

D’Vaughn Bell — July 10, 2018 — July 10, 2018 Companies w?th t??-t??r leadership t??m? ?ut??rf?rm ?th?r? by n??rl? 19 percent, ????rd?ng t? th? CEB’s C?r??r?t? Leadership C?un??l. Unfortunately, based ?n r????r?h m?n? HR ?r?f?????n?l? l??k ??nf?d?n?? ?n their ??m??n?’? ability to ?d?nt?f? th? r?ght ?m?l????? ?nd effectively develop th?m to b???m? future leaders. M?n? … Continue reading Identifying & Developing Millennial Leaders in the Workplace →

Identifying and Developing Tomorrow’s Leaders, Today

Leadership Skills

Darleen DeRosa — April 6, 2018 Follow @onpoint_llc — April 6, 2018 Shutterstock Strong leaders have an enormous impact on the success of an organization. In fact, according to data from CEB Global, teams with enterprise leaders are 68% more innovative, 35% more engaged, 21% more adaptable, and have 20% better customer satisfaction than teams … Continue reading Identifying and Developing Tomorrow’s Leaders, Today →

Referral Strategy: Identifying Potential Referral Sources in 2 Steps

Referral Marketing

Jessica Edmondson — November 22, 2017 Follow @ContentMktg2 — November 22, 2017 Referrals have evolved from a simple in the moment approach to a strategic channel and strategy that are used by companies to dramatically increase revenue with an average 13% of customer referral leads and 31% of partner referral leads making a purchase. As … Continue reading Referral Strategy: Identifying Potential Referral Sources in 2 Steps →

Identifying top analytics talent in a competitive environment

Talent Management

Are you searching for the right candidate to fill a marketing analytics role? Columnist Nick Iyengar says you shouldn’t focus on what they know about the tools, but instead take a look at their soft skills. Nick Iyengar on July 18, 2017 One of the biggest challenges of working in the digital marketing analytics … Continue reading Identifying top analytics talent in a competitive environment →

Identifying The Ideal Influencer For Your Business

Influencer Strategy

Murray Newlands — June 19, 2017 Follow @murraynewlands— June 19, 2017 geralt / Pixabay Nowadays, there are influencers for virtually every industry. Despite popular belief, influencer marketing isn’t limited to fashion, sports, and lifestyle brands. Because of this, it can be extremely difficult for brands to identify their ideal influencer. Although there is now a … Continue reading Identifying The Ideal Influencer For Your Business →

Seasonal SEO: Identifying your merriest times of the year

Search Engine Optimization

Are you tuned in to the seasonal trends that impact your website traffic? If not, check out columnist Laura Scott’s tips for determining which ones may present opportunities for your brand. Laura Scott on March 14, 2017 Often when we think about the holidays, we envision panicked crowds on Black Friday, Cyber Monday … Continue reading Seasonal SEO: Identifying your merriest times of the year →

Search: The Art And Science Of Identifying Your Target Audience

Search Engine Marketing

Damien Bianchi — November 19, 2016 — November 19, 2016 A common theme with marketers is to acquire as much intelligence, data, and insight as possible in order to “place your bets”: meaning, you want to make sure that the money you are spending on marketing will ensure the people you want to reach actually … Continue reading Search: The Art And Science Of Identifying Your Target Audience →

Identifying Your Ideal Customers

Customer Targetting

by Bob Apollo May 5, 2016 Follow @bobapolloMay 5, 2016 Market segmentation has traditionally been based on demographic factors such as company size, sector and location. But these simple characteristics are hopelessly inadequate predictors of which specific organisations you should focus your marketing and sales energies on. That’s because in any complex B2B sales environment, … Continue reading Identifying Your Ideal Customers →