Best of the Bot: Identifying the latest trends in digital marketing See how MarTechBot responds to a prompt; and how the prompt could be improved. MarTechBot on October 4, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT. The … Continue reading Best of the Bot: Identifying the latest trends in digital marketing
Tag Archives: Identifying
Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote
Identity resolution platforms, zero-party data, data clean rooms and community building were among the approaches discussed during the conference kickoff. Chris Wood on March 28, 2023 Even with increasing privacy restrictions, marketers can still get the data they need to identify customers and personalize communications. This was one of the main themes of the keynote … Continue reading Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote
Kick the Year Off Right by Identifying, Assessing and Mitigating Risk in Your Contracts
David Parks January 8, 2021 In one of my earlier blogs, I discussed how you should make the case for modern contract management. Hopefully, those arguments were so compelling that you now have the budget and staff you need to take over the world. If that seems slightly out of reach, I hope you at … Continue reading Kick the Year Off Right by Identifying, Assessing and Mitigating Risk in Your Contracts
5 Strategies for Identifying Business Opportunities
Greg DeLine December 8, 2020 Few aspects of entrepreneurship evoke as much excitement as identifying business opportunities that others have seemingly overlooked (or missed entirely). The experience feels a bit like finding an item in one of those kids’ “hidden object” pictures: Suddenly, you see something that wasn’t apparent just moments before, and you’re filled … Continue reading 5 Strategies for Identifying Business Opportunities
4 Steps to Identifying Strategic Topics for Your Business Blog
Lauren Taylar November 12, 2020 A blog can be a powerful tool for any business. It can elevate your brand, showcase your authority in an industry, and help you get found in the top Google search results. But many times, it can be overwhelming to start a blog from scratch and difficult to identify the … Continue reading 4 Steps to Identifying Strategic Topics for Your Business Blog
Identifying Your Core Values
Kenna Griffin — May 25, 2020 It took me about three months to write this post. Before you judge me as the worst writer ever, know that it didn’t take me three months to actually put these words on the screen. That process took a couple of hours. But getting to the writing took months … Continue reading Identifying Your Core Values
Identifying and Overcoming Analysis Paralysis
Kenna Griffin — April 7, 2020 My best friend has a sign in her bathroom that reads: “Indecision may or may not be my problem.” I find it funny every time I read it, even though she seems pretty decisive to me. If we’re honest with ourselves, we probably all have times when we overthink … Continue reading Identifying and Overcoming Analysis Paralysis
Identifying Risks That Can Jeopardize Your Startup’s Success, and Learning How to Manage Them
Mike Kappel — June 5, 2019 Follow @PatriotSoftware — June 5, 2019 Starting a business comes with a number of risks. Heck, opening a business is a risk within itself. According to one source, one out of five business fail in their first year. And, 50% of small businesses fail after the first five years. … Continue reading Identifying Risks That Can Jeopardize Your Startup’s Success, and Learning How to Manage Them
4 Mistakes to Avoid when Identifying Influencers for Your Brand
Jessie Butner — May 31, 2019 Follow @JessGoFish — May 31, 2019 With brands such as General Mills spending up to a third of their digital budget on influencer marketing, it’s clear that businesses are seeing a positive ROI on their influencer campaigns. Collaborating with an influencer can improve brand awareness, grow social media following, … Continue reading 4 Mistakes to Avoid when Identifying Influencers for Your Brand
Identifying Gaps In Your Channel Incentive Program
Ingrid Catlin — March 14, 2019 Follow @blueingy — March 14, 2019 According to the World Trade Organization, 75% of all business transactions and purchases occur through indirect channels, which means that you likely have a partner program in place. You probably have a channel incentive program as a part of the broader partner initiative … Continue reading Identifying Gaps In Your Channel Incentive Program
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