Tag Archives: Identifying

Identifying Risks That Can Jeopardize Your Startup’s Success, and Learning How to Manage Them

Mike Kappel — June 5, 2019 Follow @PatriotSoftware — June 5, 2019 Starting a business comes with a number of risks. Heck, opening a business is a risk within itself. According to one source, one out of five business fail in their first year. And, 50% of small businesses fail after the first five years. … Continue reading Identifying Risks That Can Jeopardize Your Startup’s Success, and Learning How to Manage Them

4 Mistakes to Avoid when Identifying Influencers for Your Brand

Jessie Butner — May 31, 2019 Follow @JessGoFish — May 31, 2019 With brands such as General Mills spending up to a third of their digital budget on influencer marketing, it’s clear that businesses are seeing a positive ROI on their influencer campaigns. Collaborating with an influencer can improve brand awareness, grow social media following, … Continue reading 4 Mistakes to Avoid when Identifying Influencers for Your Brand

Identifying Gaps In Your Channel Incentive Program

Ingrid Catlin — March 14, 2019 Follow @blueingy — March 14, 2019 According to the World Trade Organization, 75% of all business transactions and purchases occur through indirect channels, which means that you likely have a partner program in place. You probably have a channel incentive program as a part of the broader partner initiative … Continue reading Identifying Gaps In Your Channel Incentive Program

Marketers, campaign success depends on actually identifying your goals

It is important to choose an attribution approach to measure success – and stick to it – because the most common mistake in campaigns is shifting mid-stream. Matt Fanelli on February 20, 2019 Digital marketing is more accountable than ever, but results only matter if they map back to a specific goal. That may seem … Continue reading Marketers, campaign success depends on actually identifying your goals

Identifying & Developing Millennial Leaders in the Workplace

D’Vaughn Bell — July 10, 2018 — July 10, 2018 Companies w?th t??-t??r leadership t??m? ?ut??rf?rm ?th?r? by n??rl? 19 percent, ????rd?ng t? th? CEB’s C?r??r?t? Leadership C?un??l. Unfortunately, based ?n r????r?h m?n? HR ?r?f?????n?l? l??k ??nf?d?n?? ?n their ??m??n?’? ability to ?d?nt?f? th? r?ght ?m?l????? ?nd effectively develop th?m to b???m? future leaders. M?n? … Continue reading Identifying & Developing Millennial Leaders in the Workplace

Identifying and Developing Tomorrow’s Leaders, Today

Darleen DeRosa — April 6, 2018 Follow @onpoint_llc — April 6, 2018 Shutterstock Strong leaders have an enormous impact on the success of an organization. In fact, according to data from CEB Global, teams with enterprise leaders are 68% more innovative, 35% more engaged, 21% more adaptable, and have 20% better customer satisfaction than teams … Continue reading Identifying and Developing Tomorrow’s Leaders, Today

Referral Strategy: Identifying Potential Referral Sources in 2 Steps

Jessica Edmondson — November 22, 2017 Follow @ContentMktg2 — November 22, 2017 Referrals have evolved from a simple in the moment approach to a strategic channel and strategy that are used by companies to dramatically increase revenue with an average 13% of customer referral leads and 31% of partner referral leads making a purchase. As … Continue reading Referral Strategy: Identifying Potential Referral Sources in 2 Steps

Identifying The Ideal Influencer For Your Business

Murray Newlands — June 19, 2017 Follow @murraynewlands— June 19, 2017 geralt / Pixabay Nowadays, there are influencers for virtually every industry. Despite popular belief, influencer marketing isn’t limited to fashion, sports, and lifestyle brands. Because of this, it can be extremely difficult for brands to identify their ideal influencer. Although there is now a … Continue reading Identifying The Ideal Influencer For Your Business