by Bob Apollo May 5, 2016 Follow @bobapolloMay 5, 2016 Market segmentation has traditionally been based on demographic factors such as company size, sector and location. But these simple characteristics are hopelessly inadequate predictors of which specific organisations you should focus your marketing and sales energies on. That’s because in any complex B2B sales environment, … Continue reading Identifying Your Ideal Customers
by Kenna Griffin January 25, 2016January 25, 2016 There are about 500 million tweets sent each day. Facebook has more than one billion active daily users. Those statistics are for only two social mediums. We use social media. There is no doubt about it. We post about everything from interesting articles we’ve read to how … Continue reading Identifying Your Audience’s Social Media Persona
In the business world today, content marketing is a hot topic. It seems like everyone, especially in the B2B arena, is jumping on the content marketing bandwagon. Indeed, content marketing – done correctly, can be a very effective way to attract new leads. It can help you win clients. But a lot of marketing content … Continue reading Identifying And Writing Content That Will Engage Your Audience
