Ronita Mohan June 23, 2020 Promoting your small business during a crisis can feel like an insurmountable challenge. Most SMBs don’t have the financial resources to run huge campaigns—at the same time, without promotional materials, you could lose your audience. There are ways to grow your audience during a crisis, without having to deplete your … Continue reading Small Business Promotion: 8 Ideas to Adopt During a Crisis
Jeff Greenstein June 18, 2020 Today the commonly accepted conclusion of Charles Darwin’s seminal work, The Origin of Species, is that the bedrock of evolution is “survival of the fittest.” In actuality, this interpretation represents a morphing of what Darwin proclaimed centuries earlier. His key theory was that evolution favored the survival of the most … Continue reading Adapt or Fall: Why Darwin’s Ideas Still Matter to Modern Businesses
Susan Friesen — June 15, 2020 What Small Businesses Should Focus on Now to Improve Their Website Content Over the past few months, we’ve all been focused on getting through the pandemic healthy and safe. If you’re a small business owner, you’ve also been trying to survive and thrive—whether that’s creating or updating an eCommerce … Continue reading 5 Website Improvement Ideas for a New Economy
Hugh Stephens — June 8, 2020 Are you looking for content ideas to spark new life into your Instagram feed? Wondering how to create good Instagram content that guarantees to engage your audience? Fact: Frequent posting on Instagram can improve your brand’s success on the social network. The thing is, coming up with unique Instagram … Continue reading 11 Instagram Content Ideas to Spark New Life Into Your Feed
Kais Khadhraoui — June 4, 2020 Product creation is one of the cheapest and quickest ways to build a legitimate online business. Many online business opportunities are short term, but your own branded products enable you to develop an audience that become repeat buyers. Your own product also allows you to tap into the power … Continue reading 7 Product Creation Ideas Proven to Work Online
Syed Balkhi — June 3, 2020 Do you use landing pages on your website? Do you want to build landing pages that capture your visitors’ attention and increase your conversion rates? Everyone wants higher conversion rates online, so let’s take a look at some landing page ideas that’ll boost your conversion rates. Great landing pages … Continue reading 10 Amazingly Simple Landing Page Ideas That Work
Kellie Wong — May 20, 2020 Everyone likes to be recognized for their efforts. Think back to the last time someone expressed appreciation for your work — it stuck in your mind and meant something, didn’t it? But employee recognition is not just about making people feel good. It has a significant impact on key … Continue reading 18 Impactful Employee Recognition and Appreciation Ideas
Kellie Wong — April 16, 2020 Two-thirds of employees in North America are considering leaving their jobs in 2020. For employees under 30, that number is even higher. One of the fastest routes to a better retention rate is by improving employee engagement. Highly engaged employees are not only more likely to remain with an … Continue reading 24 Actionable Employee Engagement Ideas and Activities
Ashley Hill — April 18, 2020 It’s a lot of work to carefully curate and keep your email and contact lists. Building contact lists and driving new leads to your website is its own science, and getting those people to enlist to be part of your contact list is like alchemy, turning leads into subscriber … Continue reading 7 Ideas for Keeping in Touch with Your Lists
Mandy Edwards — April 14, 2020 We are almost through the first part 2020 – how is your marketing strategy going? Already in 2020 we’ve faced a lot, but hopefully you’ve kept your marketing strong. Every quarter you should re-evaluate your marketing strategy (or plan) and reflect on what worked, what’s working, and what can … Continue reading 12 Ideas to Add to Your Marketing Strategy in 2020
