Tag Archives: Hurting

Is Your Social Networking Strategy Helping or Hurting Your Brand?

Dario Zadro — August 19, 2019 Follow @dariozadro — August 19, 2019 Social media has become a key component in the online marketing campaigns of every savvy business owner. Facebook, Instagram, Twitter, and other social networking platforms are giving businesses an unprecedented opportunity to build brand recognition and to connect directly with a growing customer … Continue reading Is Your Social Networking Strategy Helping or Hurting Your Brand?

Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey

Rex Briggs on July 9, 2018 at 11:59 pm Marketing professionals working with brands large and small across the world are facing a problem. Measuring marketing impact and quickly finding ways to drive a higher ROI has never been easy – many of the tools upon which we rely were developed when we were primarily marketing … Continue reading Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey

Do You Have Social Proof and Is it Helping or Hurting Your Job Search Chances?

Virginia Franco — February 22, 2018 Follow @VAFrancoResumes — February 22, 2018 slightly_different / Pixabay Gone are the days when a top-notch resume alone will be enough for a recruiter or a hiring manager find and vet you – let alone reach out. Why? As a resume specialist, I know that without “social” proof that … Continue reading Do You Have Social Proof and Is it Helping or Hurting Your Job Search Chances?

Skimping on deliverability spend? You’re hurting your email program

Don’t make the mistake of cutting corners on deliverability. Columnist Jose Cebrian says budgeting wisely on deliverability services and technology will boost both your email program and your revenue. Jose Cebrian on October 24, 2017   For various reasons, companies are increasingly choosing to handle their email production in-house or through agencies versus having the … Continue reading Skimping on deliverability spend? You’re hurting your email program