Rex Briggs on July 9, 2018 at 11:59 pm Marketing professionals working with brands large and small across the world are facing a problem. Measuring marketing impact and quickly finding ways to drive a higher ROI has never been easy – many of the tools upon which we rely were developed when we were primarily marketing … Continue reading Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey
Renzo Costarella — June 19, 2018 — June 19, 2018 When it comes to productivity your habits have a profound effect. Good habits like developing routines and staying organized are guaranteed ways to get more out of each and every day. On the contrary, habits like multitasking are proven to be ineffective when trying to … Continue reading 10 Bad Habits That Are Seriously Hurting Your Productivity
Virginia Franco — February 22, 2018 Follow @VAFrancoResumes — February 22, 2018 slightly_different / Pixabay Gone are the days when a top-notch resume alone will be enough for a recruiter or a hiring manager find and vet you – let alone reach out. Why? As a resume specialist, I know that without “social” proof that … Continue reading Do You Have Social Proof and Is it Helping or Hurting Your Job Search Chances?
Dusti Arab — February 7, 2018 — February 7, 2018 Work-life balance – it’s the holy grail of corporate buzzwords, something we’ve all been tasked with achieving for ourselves. It seems like a win-win for both employer and employee: according to one survey by the Corporate Executive Board, employees who feel they have a good … Continue reading Is Striving for Work Life Balance Hurting You?
Don’t make the mistake of cutting corners on deliverability. Columnist Jose Cebrian says budgeting wisely on deliverability services and technology will boost both your email program and your revenue. Jose Cebrian on October 24, 2017 For various reasons, companies are increasingly choosing to handle their email production in-house or through agencies versus having the … Continue reading Skimping on deliverability spend? You’re hurting your email program
Oversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson talks about how a fussy account structure can tank AdWords performance. Matt Lawson on August 31, 2017 When it comes to managing AdWords, something I’ve come across time and again is that lots of accounts are oversegmented. I’ve seen AdWords accounts with … Continue reading Your account structure might be hurting performance. Here’s why (and how to fix it)
Victor Cheung — August 26, 2017 Follow @vik1024 — August 26, 2017 CRM and Sales Force Automation are often used interchangeably. However, I think they’re really two different software with different purposes. Here, I’ll show you why CRM is NOT really helping sales team become more productive using 2 specific examples, based on my experience … Continue reading Is CRM Helping or Hurting Sales Productivity? An Experience from a Digital Marketer
Bob Hutchins — May 26, 2017 Follow @Bobhutchins— May 26, 2017 Has your Instagram engagement taken a turn for the worse in the last couple of weeks – despite all other things remaining equal (post frequency, quality of posts, etc.)? If so, you could be affected by the new Instagram ‘Shadowban’ – a rather mysterious, … Continue reading Is Instagram’s New Shadowban Hurting Your Engagement?
Matt Goldman — May 18, 2017 Follow @TheOriginalBull— May 18, 2017 Not much has changed in the 60 years since IBM first formalized sales channel management with the BANT approach. When IBM first developed BANT, the objective was to create a basic sales call structure designed to find marketing qualified leads for their salespeople. It … Continue reading Are BANT Qualified Leads Actually Hurting SaaS and PaaS Sales?
Callie Hinman — February 18, 2017 — February 18, 2017 As a new homeowner, I’ve spent a large part of the last several weeks worrying about all kinds of things I’ve never had to think about before—appliance maintenance, lawn upkeep, pest control (to name just a few). While taking care of these issues is challenging, … Continue reading 4 Sneaky SEO Mistakes Hurting Your Blog Traffic