By Emily Guy Birken April 29, 2023 Financial media delights in scolding people for their money mistakes. Whether you are listening to a podcast in which the host is dumbfounded by a caller’s total debt or reading the countless hand-wringing articles lamenting the average person’s lack of retirement savings, the message is clear: Shame … Continue reading Here’s how perfectionism may be hurting your bottom line
It’s easy to assume that everyone else knows what you know. Here are some examples of where this bias can crop up and how to deal with it. Greg Krehbiel on December 29, 2022 “The curse of knowledge” is a cognitive bias that occurs when you understand something and then assume everyone else understands it … Continue reading How ‘the curse of knowledge’ may be hurting your business and what to do about it
Automation layering helps improve advertiser control and boost performance for new ad engine innovations like RSAs. Optmyzr on October 13, 2022 After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default ad text format on Google since July 2022. … Continue reading 5 ways you’re hurting account performance when it comes to RSAs
Quality is improving but there’s a big problem with AI inventing facts. Constantine von Hoffman on August 22, 2022 Last week Google announced it was changing its algorithm to rank content “by people, for people” higher than content written around SEO. But what about content written by machines for people? Has AI-generated content gotten to … Continue reading Can you use AI-generated content without hurting your page rankings?
David Hunter April 30, 2021 If this past year has taught business owners anything, it is that search engine optimization (SEO) is a big deal. Perhaps more so, too, for local businesses. SEO is a great way to get more revenue at little to no cost, which makes it appealing to local businesses who may … Continue reading 7 Things That Could be Hurting Your [Local] Search Engine Ranking: And What to Do About It
Jayson DeMers — June 4, 2020 Most managers have some level of vested interest in monitoring their employees. With remote teams, it’s important to have some clear gauge for how your employees are performing, since you won’t be there to monitor them in person. If you’re interested in improving productivity, you’ll need some way to … Continue reading 5 Tips for Monitoring Employees Without Hurting Morale
Max Palmer — October 16, 2019 As an entrepreneur, having a presence on social media is a must. Even if you believe you’re using social media wisely — after all, you have a decent number of followers — there may be ways you’re undermining your efforts without even realizing it. To guarantee you’re getting the … Continue reading 10 Ways You’re Unknowingly Hurting Your Social Media Efforts
Are you marketing based on what people say or the data that shows what they actually do? Taylor Peterson on September 20, 2019 BOSTON, MA — At our MarTech Conference this week, Amos Budde, VP of applied data science at Civis Analytics, discussed the importance of data credibility and the ways it powers marketing decision … Continue reading The pitfalls of surveys and other data traps that could be hurting your marketing
Karl Sakas — September 9, 2019 Follow @KarlSakas — September 9, 2019 Time Leakage is hurting your agency’s profit margins. Read on to see why… and how to fix it. What if you were wasting $ 15,000 per employee every year? You might already be doing this, thanks to a common (yet often hidden) problem: … Continue reading Time Leakage: The Common (Yet Hidden) Problem That’s Hurting Your Profit Margins
Dario Zadro — August 19, 2019 Follow @dariozadro — August 19, 2019 Social media has become a key component in the online marketing campaigns of every savvy business owner. Facebook, Instagram, Twitter, and other social networking platforms are giving businesses an unprecedented opportunity to build brand recognition and to connect directly with a growing customer … Continue reading Is Your Social Networking Strategy Helping or Hurting Your Brand?