InklyoMay 15, 2015 HR tools can reduce your hiring and staff management costs Few small businesses can afford the overhead of a dedicated HR department. Although the absence of this admin function from the office is a cost saver, it does mean that small businesses often fail to plan their HR requirements properly and can … Continue reading Top 5 Human Resource Tools
Ori HofnungApril 4, 2015 24/7/365, many markets across the world are endeavoring endlessly to figure out what are their consumer’s triggers for making a buying discussion or so called “Human Buy Button.” Meaning, is there a way for us marketers to actually decide what people will buy even if they don’t actually need the product … Continue reading What is the Neurological Human Buy Button?
Sunil BagaiMarch 26, 2015 To be fully human The Templeton Foundation, named for the late investor and philanthropist Sir John Templeton, is an organization with a mission to help answer the “Big Questions of human purpose and ultimate reality.” Like its namesake, the foundation champions open-mindedness, acceptance, forgiveness, creativity, humility and shared human experiences. It … Continue reading The Fully Human Business Culture
Margaret JacobyFebruary 22, 2015 Like many other areas of life and business, human resources has a unique life cycle. However, instead of focusing on the biological aspects of development, the HR life cycle involves the stages employees go through and the role HR takes on during those stages. Each stage of the human resources life … Continue reading 5 Stages of the Human Resources Life Cycle in Need of Improvement
Aurelie ChazalJanuary 22, 2015 Hi there fellow marketing ninja (or just digital marketer as we used to be called) Hope 2015 started out good for you. My main work resolution for 2015 is to focus on people. – I don’t care about gaining more followers if I don’t get to talk to them.– I don’t … Continue reading Dear Marketing Ninjas, Get Human Feedback Before A/B Testing Your Landing Pages
Jamie Teasdale December 21, 2014 It only growing more important to be different and engaging on social media, yet we have all received responses such as: Thank you for following. Thanks for the RT. Unfortunately, it is not uncommon to receive a robotic response from a company that you know is made up of … Continue reading Keeping It Real: Responding Like A Human
Luke Rees December 8, 2014 All advertising executives want to see when their efforts are getting through to consumers, and the online world is certainly making it easier to do so. Think of all the things we can do now in the 21st century which they can’t do in the time of Mad Men: … Continue reading Click-to-Call Tracking: Measure How Human Touch Increases Sales
by Loren McDonald Oct 16, 2014 Many B2B emails I receive begin with “Dear Loren.” This beginning promises that the rest of the email will have content highly personalized to my company demographics (firmagraphics) and business needs, based on my behavior and engagement with marketing content. Not. Almost none deliver on that tactic. Similarly, … Continue reading Make Your B2B Emails More H2H (Human to Human)
An enormous shift is occurring in how B2B customers think about engagement and relationships. Customers expect marketers to achieve relevance by providing personalized communications based on their individual preferences, rather than continuing with irrelevant “spray and pray” marketing blasts. It’s this new way of thinking that’s unlocking the true potential of human data. A SHIFT … Continue reading Use Human Data to Provide True B2B Personalization
