Tag Archives: Holidays

Affiliate Traffic, App Use Decline During Holidays

Affiliate Traffic, App Use Decline During Holidays by Laurie Sullivan , Staff Writer @lauriesullivan, December 17, 2019 The top 100 shopping sites saw an average of 147.3 million daily visits from August through October, according to recent data. Traffic rose by 22% in November — partly fueled by Black Friday, when traffic jumped 137% to 349 … Continue reading Affiliate Traffic, App Use Decline During Holidays

6 Ways for Small and Medium Businesses to Capitalize on the Thanksgiving Weekend Holidays

RJ Horsley — November 18, 2019 Follow @https://twitter.com/rj_horsley?lang=en The day after Thanksgiving marks the start of the official holiday shopping season with Black Friday, Small Business Saturday, and Cyber Monday all stacked up one after the other. While Black Friday and Cyber Monday are typically associated with large businesses and corporations, that doesn’t mean small … Continue reading 6 Ways for Small and Medium Businesses to Capitalize on the Thanksgiving Weekend Holidays

Get Your Business Budget Ready for the Holidays

Robert Gloer — October 22, 2019 Follow @IOUFinancial Your business’ budget should reflect the challenges and opportunities of the holiday season. The process starts with goal-setting: What volume of business do you want to achieve in the holiday period, and what expenditures should you make now to reach your goals? It’s easier to update your … Continue reading Get Your Business Budget Ready for the Holidays

3 Inventory Management Metrics for Your Small Business Needs to Check Before the Holidays Begin

Jake Rheude — October 4, 2019 Follow @jakerheude It’s finally October, the pumpkin spice lattes are out in force, and Black Friday will be here before you know it. Which is great for most businesses because it means more sales, but also the not-so-great possibility of either under or over-estimating how much inventory to stock … Continue reading 3 Inventory Management Metrics for Your Small Business Needs to Check Before the Holidays Begin

Ready for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlier

More than half are likely to make holiday purchases on their mobile phones, according to Facebook survey trends. Amy Gesenhues on July 19, 2019  Back to school shopping is in full swing, which means the holiday shopping season is right around the corner. One in five U.S. consumers will likely be making their first holiday … Continue reading Ready for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlier

Google Prepares For Holidays With Smart Bidding, Local Campaign Features

Google Prepares For Holidays With Smart Bidding, Local Campaign Features by Laurie Sullivan  @lauriesullivan, Yesterday Google has already begun to prepare marketers for the holidays, even though the biggest shopping days of the year — Black Friday and Cyber Monday — may be more than four months away. On Wednesday the company introduced several features. … Continue reading Google Prepares For Holidays With Smart Bidding, Local Campaign Features

3 inspiring campaigns that remind brands to be human during the holidays

Campaigns from Europe should inspire marketers everywhere to tell more empathetic stories during this season and in seasons to come. Keith Richey on December 24, 2018  We’ve heard a lot lately that brands need to show empathy, that they need to make a “human connection” with consumers. While that has always been true, it’s recently … Continue reading 3 inspiring campaigns that remind brands to be human during the holidays

Online Fraudulent Traffic Increases 20% Leading Up To Holidays

Online Fraudulent Traffic Increases 20% Leading Up To Holidays by Laurie Sullivan , Staff Writer @lauriesullivan, December 3, 2018 The ad-verification company Fraudlogix published recent data showing an increase in fraudulent advertising traffic in the weeks leading up to Thanksgiving and the holiday shopping season. Fraudlogix analyzed three months of global programmatic ad traffic and found … Continue reading Online Fraudulent Traffic Increases 20% Leading Up To Holidays