Tag Archives: Holidays

Google Prepares For Holidays With Smart Bidding, Local Campaign Features

Google Prepares For Holidays With Smart Bidding, Local Campaign Features by Laurie Sullivan  @lauriesullivan, Yesterday Google has already begun to prepare marketers for the holidays, even though the biggest shopping days of the year — Black Friday and Cyber Monday — may be more than four months away. On Wednesday the company introduced several features. … Continue reading Google Prepares For Holidays With Smart Bidding, Local Campaign Features

3 inspiring campaigns that remind brands to be human during the holidays

Campaigns from Europe should inspire marketers everywhere to tell more empathetic stories during this season and in seasons to come. Keith Richey on December 24, 2018  We’ve heard a lot lately that brands need to show empathy, that they need to make a “human connection” with consumers. While that has always been true, it’s recently … Continue reading 3 inspiring campaigns that remind brands to be human during the holidays

Online Fraudulent Traffic Increases 20% Leading Up To Holidays

Online Fraudulent Traffic Increases 20% Leading Up To Holidays by Laurie Sullivan , Staff Writer @lauriesullivan, December 3, 2018 The ad-verification company Fraudlogix published recent data showing an increase in fraudulent advertising traffic in the weeks leading up to Thanksgiving and the holiday shopping season. Fraudlogix analyzed three months of global programmatic ad traffic and found … Continue reading Online Fraudulent Traffic Increases 20% Leading Up To Holidays

How Freelancers Can Avoid Missing Deadlines Over the Holidays

Choncé Maddox — November 20, 2018   freeGraphicToday / Pixabay Missing a deadline is a freelancer’s worst nightmare. Meeting deadlines ensure the workflow keeps moving smoothly and it also keeps clients happy. However, every once and a while, even the most efficient freelancer can miss a deadline. This tends to happen often around the holiday … Continue reading How Freelancers Can Avoid Missing Deadlines Over the Holidays

Bing Predicts U.S. Consumers Will Spend 5.1% More Online During Holidays

Bing Predicts U.S. Consumers Will Spend 5.1% More Online During Holidays by Laurie Sullivan , Staff Writer @lauriesullivan, (October 11, 2018) U.S. consumers are spending online. Numbers out from Adobe Digital Insights estimate that consumers spent a record $2 billion online during Labor Day, fueling the fire to extend an increase in purchases through the end … Continue reading Bing Predicts U.S. Consumers Will Spend 5.1% More Online During Holidays

3 Things Ecommerce Merchants Need to Know Before The Holidays Hit

Jared Ronski — September 16, 2018 Follow @jaredronski — September 16, 2018 According to a NetElixer study, U.S. ecommerce sales increased by 13% in 2017 compared to 2016. On average, the holiday season accounts for approximately 20% of all retail sales, with some retailers surpassing 30%. It’s time to prepare for the holidays, not just … Continue reading 3 Things Ecommerce Merchants Need to Know Before The Holidays Hit

What Your eCommerce Store Needs to Do Now to Prepare for the Holidays

Ronald Dod — September 11, 2018 Follow @Visiture_Search — September 11, 2018 “The most wonderful time of the year” is coming! The time frame when most businesses generate the highest percentage of their annual sales. This period is especially gracious to eCommerce businesses, thanks to an increasing number of shoppers swapping brick and mortar stores … Continue reading What Your eCommerce Store Needs to Do Now to Prepare for the Holidays