How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper. Purna Virji on August 19, 2016 Honey for bees. Pikachu for Pokémon Go-ers. Ironic eyewear for hipsters. Some things are known attractants. But when you want to … Continue reading SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper
by Grant Thomas Follow @gsthomas22September 11, 2016 The holiday season will be here soon and as a retailer, this can be both exciting and scary. On one hand, the opportunity to make money during the holiday shopping season is astonishing. E-commerce holiday revenue accounts for up to 30% of a retailer’s total annual revenue. On … Continue reading 2016 E-Commerce Holiday Promotional Calendar: Key Sales Dates and Helpful Tips
by Brian Mikes Follow @betwextSeptember 10, 2016 Are you a small business owner? Did you send out a Holiday Text Message to your list over the weekend? If not, why not? As a small business owner, you must use every opportunity to communicate with your Prospects, Customers, and VIPs. As a business owner, the more … Continue reading Holiday Text Messages – Real Life Small Business Text Marketing
by Josie ScotchmerSeptember 10, 2016 Is there anything worse than putting your blood, sweat and tears into creating the perfect email campaign, just to see it land in the spam folder? We don’t think so. If you still haven’t cracked the code to enter the secret world of email deliverability, don’t panic. It’s not too … Continue reading Improve Your Email Deliverability: The Secrets To Send Your Holiday Emails Straight To The Inbox
As the holidays approach, it’s time to take a close look at customer lifetime value. Columnist James Collins discusses the benefits of using data to determine the CLV of consumers gained during the holiday season and beyond. James Collins on September 2, 2016 The ideal brand relationship is much more than a single experience. It … Continue reading Looking beyond the holiday purchase: understanding customer lifetime value
by Laurie Sullivan, Staff Writer @lauriesullivan, August 24, 2016 Marketers will need to become more serious about knowing their customers this year. They will want to get the timing perfect, and determine whether they should reach out to them initially on a mobile device or desktop computer. In fact, long before the online holiday shopping … Continue reading Data Suggests Early, Mobile, Search Top Trends For Holiday Shopping
Looking to run some tests in preparation for the holidays? Columnist Todd Saunders suggests some helpful ideas to get you started. Todd Saunders on August 23, 2016 I know, I know, it’s still summer. But before you tell me to get lost, hear me out: Now is the best time to test new strategies, find that perfect … Continue reading The way-too-early AdWords holiday testing guide
by Nicola FaulknerAugust 9, 2016 Sometimes we can get so caught up in our day-to-day lives that we forget to stop and take time out for ourselves. How many of you are thinking “I wish I’d booked that holiday, I could really do with a break?” I’m definitely guilty of being one of those people … Continue reading Last Minute Holiday Deals – Are You Pushing Them?
by Jack Loechner, Staff Writer @mp_research, August 5, 2016 A Heads-Up On Holiday Retailing Strategies Former strategy and innovation executive, Kim Garretson, shares data from a frequent shoppers study by e-tailing on consumer holiday shopping behaviors in 2015, alerting retailers to consumer responses in planning for the upcoming season. Last Fall, says Kim, MyAlerts … Continue reading A Heads-Up On Holiday Retailing Strategies
by Gail Oliver July 27, 2016 Follow @AttentionGetJuly 27, 2016 Do you want to have your best holiday sales ever at your online shop? Then I have one HUGE tip that I want you to start doing right NOW that will greatly help your sales come the peak period of late October to mid December. … Continue reading Start Doing This One Thing NOW for Your Best Holiday Sales Yet
