Tag Archives: holiday

5 Tips to Fine-Tune Your Holiday Advertising Strategy

by Brian LeeOctober 15, 2016 We recently published our 2016 Cross-Channel Marketing Report, which looked at the current state of shopping ads, and examined advertiser and consumer behavior over the past year. Now, with the shopping season even closer, advertisers are quickly making sure their budgets and ad campaigns are ready and flawless. Based on … Continue reading 5 Tips to Fine-Tune Your Holiday Advertising Strategy →

With holiday 2016 approaching, retailers need a mobile wallet strategy ASAP

Mobile Payments

Shoe Carnival-SIM Partners case study shows how a mobile wallet can complement and even substitute for app downloads. Greg Sterling on October 14, 2016 Most retailers are gearing up for holiday sales, and that means many will be seeking to drive mobile app downloads. Most of them will fail. Among the top 25 US … Continue reading With holiday 2016 approaching, retailers need a mobile wallet strategy ASAP →

6 Last Minute Holiday Social Media Campaigns to Try This Season

Ad Campaigns

by Dhariana Lozano Follow @DhariLoOctober 13, 2016 The end of the year means holiday after holiday, and an opportunity for your brand to give your fans a little surprise and delight while creating more reach and visibility for yourself. You still have time to set up a holiday social media campaign! Here are 6 social … Continue reading 6 Last Minute Holiday Social Media Campaigns to Try This Season →

Google, Facebook Become Focus Of Holiday Digital Campaigns (DD)

Marketing Guide

by Laurie Sullivan@lauriesullivan, October 5, 2016 Advertisers plan to spend on average 62% of their holiday marketing budget on digital marketing, with most focusing on social and search running on Facebook and Google, according to survey findings released Wednesday. While 82% of the companies participating in the survey have separate budgets for search and social … Continue reading Google, Facebook Become Focus Of Holiday Digital Campaigns (DD) →

Pump up Holiday Sales with an Email Marketing Calendar [Infographic]

Email Marketing Tools

by Kevin George Follow @imkevin_monkSeptember 24, 2016 As the leaves turn brown and the chill sets in the air a little, you know that the long awaited holiday season is just around the corner. Excited much? So are we! With hardly a month now left for Halloween and other following holidays, it’s time to boost … Continue reading Pump up Holiday Sales with an Email Marketing Calendar [Infographic] →

5 Ways to Get Your Business Found Online This Holiday Season

Holiday Season

by Dave Charest Follow @DaveCharestSeptember 24, 2016 In 2015, search accounted for a combined total of 39.2 percent of retail orders (organic search with 21.5 percent and paid search with 17.7 percent). Is your business ready to be found this holiday season? Here are five ways to make sure shoppers find your business during the … Continue reading 5 Ways to Get Your Business Found Online This Holiday Season →

Mobile To Slow Growth For Ecommerce Holiday Spending

eCommerce Strategies

by Laurie Sullivan, Staff Writer @lauriesullivan, September 23, 2016 Consumers tend to spend less on mobile devices than on desktop, which will lead to slower ecommerce growth this holiday season, according to data released Friday. In fact, the report suggests that on average consumers spend roughly 22% less on mobile than on desktop. NetElixir dug … Continue reading Mobile To Slow Growth For Ecommerce Holiday Spending →

What Does The Shift Toward Mobile Apps Mean For Holiday Search Commerce?

Holiday Season

by Laurie Sullivan@lauriesullivan, September 20, 2016 Mobile apps close far more deals than other online shopping services and convert three times more shoppers than the mobile Web, according to a recent report. Consumer behavior is forcing this shift, which could have search marketers rethinking paid search and shopping campaigns this holiday season. For the … Continue reading What Does The Shift Toward Mobile Apps Mean For Holiday Search Commerce? →

The stat-backed holiday advertising tips to know for 2016

As the online holiday shopping season begins, columnist Andrew Waber analyzes e-commerce Facebook advertising trends to help you map out your own campaign strategies. Andrew Waber on September 14, 2016 For e-commerce marketers looking to capitalize on the largest shopping season of the year, online advertising becomes a game of inches. While the underlying motivations … Continue reading The stat-backed holiday advertising tips to know for 2016 →

SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper

Shopping Campaigns

How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper. Purna Virji on August 19, 2016 Honey for bees. Pikachu for Pokémon Go-ers. Ironic eyewear for hipsters. Some things are known attractants. But when you want to … Continue reading SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper →