It’s time to unwrap your holiday ad strategy! Columnist Andrew Waber’s data-backed recommendations will help you prepare for the season and stay a step ahead of your competitors. Andrew Waber on July 20, 2016 at 9:47 am When it comes to advertising during the all-important holiday season, there isn’t such a thing as “planning too … Continue reading Christmas in July: 4 ways to maximize your holiday ad budget
As we kick off our Holiday Retailer coverage for 2016, we encourage e-commerce marketers to tune in and keep checking back for news you can use, as well as the latest developments in the space. Pamela Parker on July 15, 2016 at 10:30 am No matter the marketing discipline, preparation is a key ingredient for … Continue reading Holiday Retailer 2016 begins: It’s beginning to look a lot like Christmas…
Don’t let Amazon get the best of you this year. Start planning now! Columnist Mike Sands reveals strategies to keep in mind when preparing for the biggest shopping days of the year. Mike Sands on July 15, 2016 It’s that time again. Time for retailers to rally their troops for the end-of-year holiday shopping … Continue reading 3 retail strategies to beat Amazon this holiday season
by Darnelle O’Brien July 2, 2016 Follow @thekissagencyJuly 2, 2016 It takes less than two-tenths of a second for an online visitor to form a first impression. So it’s safe to say you’re website needs to work it’s socks off to retain visitors and nail that first impression. If someone visiting your tired, old website … Continue reading Website Redesign: As Good As a Holiday?
What’s ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know. Alexander Paluch on June 30, 2016 Shopping campaigns are becoming a major source of website clicks and revenue during the holiday season, and the “Shopping Campaigns: Play … Continue reading Shopping campaigns: Play like every day is a holiday
by Tim Capper March 25, 2016 Follow @GuideTwitMarch 25, 2016 With Easter just around the corner and longer summer trading hours just a few weeks, we show you how to set Holiday and Special Hours for your Google business page. There is nothing worse then Google telling your customers that you are Closed or Closing … Continue reading Setting Your Google Business Page Holiday & Special Hours
Many advertisers have seen great results using the countdown customizer in AdWords, but just how many utilized them during the holiday season? Columnist Matt Umbro sought to find out. Matt Umbro on January 13, 2016 At the end of 2014, I wrote that dynamic copy needed to be an integral part of paid search advertisers’ … Continue reading How Much Did Countdown Ads Play Into Search Advertisers’ Strategies This Holiday Season?
by Paul Mauer December 22, 2015December 22, 2015 T’was the night before Christmas, and all through the web were last-minute shoppers – their hearts filled with dread. Last-minute shopping makes everyone stressed. Even if the gifts have been purchased and wrapped for weeks, as the window for holiday shopping begins to close the task list … Continue reading Save the Shoppers: 3 Ways to Leverage The Last Minute Holiday Rush
by Rachel Parker December 21, 2015 Follow @resonancecontDecember 21, 2015 Sure, Christmas is [gulp!] 10 days away, but you still have time to create and share some fun, holiday-themed video content with the folks in your audience. That’s the good news. The better news is, you don’t need to go hire a fancy agency to … Continue reading 3 Fun (and Easy!) Ideas for Holiday Video Content
by David Kiger December 20, 2015 Follow @davidkigerDecember 20, 2015 The holiday season is upon us, which means the office will become more fun and festive in nature. Although the cheery atmosphere of the normally bland office can make your employees happy, it can also slow down their productivity in a variety of ways. Vacation … Continue reading Maintain Productivity Throughout The Holiday Season
