The holidays are a great time to capture new customers, but the competition can be tough. Columnist Jordan Elkind offers three segmentation strategies to help you communicate your holiday message the right way. Jordan Elkind on November 4, 2016 There’s a good reason for New Year’s resolutions — with the holidays comes mass consumption. And … Continue reading 3 techniques to boost holiday CLV with advanced segmentation
Bob Hutchins — October 28, 2016 Follow @Bobhutchins— October 28, 2016 For us, the holiday season starts somewhere in September. If you’re in marketing, maybe you know what we mean. Competing for holiday sales takes strategy and planning – both of which require weeks to do well. Facebook knows the game better than most, … Continue reading Holiday Marketing: Facebook Tells You 10 Dates When Conversions Spike [Infographic]
The holidays are just around the corner, and columnist James Green has tips for maximizing the time before the shopping craze begins to ensure the success of your seasonal sales. James Green on October 31, 2016 Navigating change in anything is never easy. Change requires of us new ways of thinking and doing that … Continue reading Strategies to maximize retail marketing efforts BEFORE holiday sales events
Columnist Adam Weiss takes a close look at the friends and family we all have around our Thanksgiving dinner tables and explains how affiliate marketers can get their attention this holiday shopping season. Adam Weiss on October 28, 2016 There’s nothing quite like the holidays: home-cooked feasts, colorful foliage, gift giving, and most importantly, visiting … Continue reading Look to Thanksgiving dinner for holiday shopping trends
Nicole Blanckenberg — October 27, 2016 Follow @https://twitter.com/StoreYaCom— October 27, 2016 Fortune magazine quoted that digital sales were set to reach $ 95 billion this holiday season…Are you ready? It’s time to start implementing your revenue-boosting holiday season strategies so that you can cash in on those Christmas sales. Here are 7 quick strategies to … Continue reading 7 Strategies to Make the Most of the Holiday Season
by Laurie Sullivan, Staff Writer @lauriesullivan, October 26, 2016 Thanksgiving Day store closures and an increasing number of mobile searches with fewer clicks to purchase could make it an interesting holiday buying season this year. Some retail stores that have historically kicked off Black Friday sales on Thanksgiving Day have decided to remain closed, but … Continue reading Massive Inefficiencies Will Disrupt Search Campaigns, Retail Holiday Sales
by Maria Bailey, Columnist, October 21, 2016 It’s that time again when brands are looking for the silver bullet that will drive holiday sales and help them meet their goals for 2016. Unfortunately, many marketing teams set their plans in place back in the spring. I say unfortunately because in a time when social media … Continue reading What’s New For Holiday 2016
by Seshu Madabushi Follow @mKonnektOctober 22, 20165 Strategies for Holiday Marketing Holiday season starts in Nov & Dec but for some it starts much before – 40 percent of consumers begin their holiday shopping before Halloween each year. It is the busiest season with some retailers accounting for 30% of their annual sales. The projected … Continue reading 5 Strategies To Prepare For Holiday Season
by Kevin George Follow @imkevin_monkOctober 17, 2016 October marks the beginning of many festivals and oncoming retail holidays. Some people binge on beer, traditional food and revelries in Oktoberfest, while other commemorate the death on All Hallow’s Eve (Halloween Eve). In the midst of all the celebrations and revelry, we find email marketers busily preparing … Continue reading This Holiday Season, Make Your Email Look MORE Festive
by Michael PendreighOctober 15, 2016 Wondering which holidays to market your business on? Look no further, we’ve compiled important holiday eCommerce marketing dates (at least to United States citizens and Canadians) for you to prepare sales, promotions, and PPC campaigns around. You better plug these into your marketing calendar! The 17 Important Holiday eCommerce Marketing … Continue reading 15 Important Holiday eCommerce Marketing Dates For Your Business
