The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so important. Amalia Fowler on November 22, 2019 As an advertiser, it always feels like the holiday season is abnormally long. It starts in August when I’m initiating conversations with our clients about the … Continue reading How to make a holiday shopping campaign for low budget accounts
Here are some suggestive gifting strategies for a brand’s non-consumer during this season’s narrow window of holiday shopping. Sharon Joseph on November 21, 2019 It’s not uncommon to see brands dedicate 365 days of their customer experience strategies to their buyers’ consumer behavior. But to sustain impactful CX in our competitive digital age, brands this … Continue reading Gifter CX: How to make a play for gift givers this holiday shopping season
Jessica Thiefels — November 20, 2019 Now is the best time of year to get together as a company and celebrate the season of joy. As an HR professional, you’re likely in charge of the holiday festivities and your most important task is getting employees excited about the events you’ve planned. Not only are these … Continue reading How to Get Employees Excited for Your Holiday Events
Forecast Predicts Strong Holiday Sales, With Online Growing by Ray Schultz , November 14, 2019 A strong labor market and rising consumer confidence point to strong holiday sales. There could be a hangover from weak sales in 2018, not to mention a compressed holiday period, according to 2019 Holiday Shopping Trends, a study by Morning … Continue reading Forecast Predicts Strong Holiday Sales, With Online Growing
Chris Christoff — November 17, 2019 Follow @chriscct7 With the holidays right around the corner, businesses are ramping up their email marketing campaigns and deciding how they’ll best cater to consumers. It’s a time of year where shoppers spend significantly more, and brands can use this to their advantage if they play their cards right. … Continue reading 4 Email Marketing Tips To Increase Sales This Holiday Season
Kaitlyn Hammond — November 11, 2019 Time’s running out in the holiday season to execute your email marketing campaigns, so let’s get cracking. Typically, holiday sales account for 20% or more of annual retail sales. Not exploiting email during your most profitable quarter is like leaving money on the table. Here are some tips to … Continue reading Email Tips for a Successful Holiday Season
Syed Balkhi — November 8, 2019 Follow @SyedBalkhi There’s a lot that goes into planning for a successful eCommerce holiday season. Many eCommerce site owners focus on driving traffic to their online store by optimizing for SEO, creating holiday-themed content, using online advertising, and more. But, even if your online store has a ton of … Continue reading 5 Improvements to Make Your Online Store More Successful This Holiday Season
It’s time to dig deep, gear up and find inspiration to survive the holiday season slog. Ryan Phelan on November 7, 2019 I have a great career because I get to play in different sandboxes. This week, for example, I got to meet with a client in financial services, one that has little to do … Continue reading Moving holiday email campaigns over the finish line
Mark Irvine — November 2, 2019 Summer’s officially over. In the northeast, the leaves are changing colors, the nights are brisk, and the scent of pumpkin spice is in the air. While it may be tempting to relax in your Uggs and enjoy the fall, there’s no rest for PPC advertisers—just as back to school … Continue reading Google Shopping Holiday Forecasts for YOUR Industry
Kevin George — October 29, 2019 Follow @imkevin_monk Planning your holiday email campaign? Now, is the time to start! Most brands tend to wait for the season to begin before beginning their campaigns, and targeting the customers. However, that strategy fails to accomplish the goals you have so painstakingly drawn for the season. Moreover, you … Continue reading Holiday Email Marketing for Ecommerce Industry
