Jared Atchison — October 24, 2019 We are well into fall, and winter is creeping up on us faster than we realize. Marketers are working hard on their holiday promotions this year, and it’s not hard to figure out why. In 2018 consumers in the United States spent a staggering 707.5 billion dollars during the … Continue reading 4 Email Marketing Tips for a Profitable Holiday Season
Consumers want to feel better understood by retailers especially during the holiday season, according to research. Jennifer Cannon on October 23, 2019 As consumers become increasingly aware of how personal data can be exchanged for value, their expectations from brand interactions are growing — especially for retail brands entering the holiday season. According to a … Continue reading Survey: Retail brands sharing personalized offers will win over consumers this holiday season
In-App Fraud, Targeting Present Major Challenges For Holiday Season by Laurie Sullivan , Staff Writer @lauriesullivan, October 21, 2019 The state of in-app fraud looks pretty grim for marketers. Companies are forecast to spend $77 billion on mobile in-app advertising this year, and about $26.5 billion will be lost to mobile in-app fraud. The Forensiq estimates come from analyzing … Continue reading In-App Fraud, Targeting Present Major Challenges For Holiday Season
Rob Glover — October 8, 2019 It’s the most wonderful time of the year! Especially for direct-to-consumer and ecommerce businesses. Holiday shoppers are expected to spend nearly $ 150 billion dollars online this year. That’s up about 18% over last year. How much of that holiday cheer will shoppers spread in your online store? Well, … Continue reading Ghosts of Marketing Past: Ecommerce Inspiration to Get You in the Holiday Spirit
Zenia Johnson — September 20, 2019 — September 20, 2019 Although we’ve barely finished the leftover barbecue from Labor Day weekend, every seasoned marketer knows what’s right around the corner: the inevitable start of the 2019 holiday season. With the start of that comes meetings and conversations where we chew over the most impactful strategies … Continue reading Top 3 Social Advertising Tips for the 2019 Holiday Season
Chris Christoff — August 30, 2019 Follow @chriscct7 — August 30, 2019 The air is getting a chill; leaves are falling. Autumn is fast approaching and winter isn’t far behind. For business owners, winter means holiday season shopping. Shoppers love this time of the year, and the stats show it. According to eMarketer, holiday spending … Continue reading How to Skyrocket Sales this Holiday Season
Aastha Sirohi — August 13, 2019 — August 13, 2019 Holidays are always exciting. Friends and family get together, the streets buzz with shoppers, restaurants are full, gifts are exchanged — it’s an atmosphere of joy and merriment. It is hard to believe, but autumn is just around the corner. Kids will be heading back … Continue reading 7 Tips to Maximize the Autumn Season with Holiday Email Templates
Phoning In The Holiday: Most Shoppers Will Research Purchases On Mobile by Ray Schultz , Columnist, July 24, 2019 We are barely over Amazon Prime Day, and retailers are already gearing up for the holiday shopping season. Above all, they better make sure their content is mobile-friendly. Half of consumers plan to purchase in-store. But … Continue reading Phoning In The Holiday: Most Shoppers Will Research Purchases On Mobile
More than half are likely to make holiday purchases on their mobile phones, according to Facebook survey trends. Amy Gesenhues on July 19, 2019 Back to school shopping is in full swing, which means the holiday shopping season is right around the corner. One in five U.S. consumers will likely be making their first holiday … Continue reading Ready for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlier
Ben Duchesney — December 23, 2018 — December 23, 2018 You had a strong year, but what if it was just a little bit better? As most holiday marketing comes to an end, your customers are still buying. When you’re taking a few days off, so are your customers, which means they have the time … Continue reading Create a Holiday Flash Sale Email to End the Year Strong
