Tag Archives: holiday

Strategies to Prepare Your Ecommerce Site for an Online-First Holiday Season

eCommerce Strategies

Liz Armbruester August 21, 2020 As the summer heat burns across the U.S., many retailers are beginning to shift their sights toward cooler weather and the holiday season. However, preparing for holiday shoppers this year comes with an added layer of uncertainty as the COVID-19 pandemic continues on. With concerns over the health and safety … Continue reading Strategies to Prepare Your Ecommerce Site for an Online-First Holiday Season →

May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces

eCommerce Marketing

Walmart brought in more online revenue than eBay in May for the fist time. Greg Sterling on June 15, 2020 Despite the reopening of physical retail stores, double-digit commerce gains appear permanent. Adobe’s latest Digital Economy Index report, reflecting online buying in April and May, found digital shopping activity exceeded holiday 2019 by 7%, and … Continue reading May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces →

Lessons from 2019’s holiday email sending (hint: mobile dominated)

Email Marketing Optimization

Messages that are custom to a specific user’s wants and needs are the ones that resonate, especially when based on behavioral signals. Len Shneyder on February 3, 2020 We’re a month into 2020 so what better time than to look back at the holiday shopping seasons of 2019 to inform our strategy over the course … Continue reading Lessons from 2019’s holiday email sending (hint: mobile dominated) →

Most consumers check email for holiday deals, but conversion doesn’t come easy

Conversion Management

As the march towards Christmas continues, consumers are shopping their emails for relevant discounts and offers. Jennifer Cannon on December 10, 2019  Brick-and-mortar shops aren’t the only things that are overcrowded these days. While the countdown to Christmas is quickly winding down, many email marketers are consistently pumping out reminders to their subscribers and customers … Continue reading Most consumers check email for holiday deals, but conversion doesn’t come easy →

How to perfect your email marketing strategy this holiday season

Email Strategy

Authentic and relevant messages personalized to holiday shoppers will help foster customer loyalty and retention. Kyle Henderick on November 26, 2019 The holiday season remains the hottest battle of the year between brands for shoppers’ dollars. This coming season is already heating up, with the National Retail Federation (NRF) forecasting 3.8-4.2% growth. While every marketer … Continue reading How to perfect your email marketing strategy this holiday season →

Killing Black Friday: Security Firm Warns Of Holiday Email Scams

Technology Threats

Killing Black Friday: Security Firm Warns Of Holiday Email Scams by Ray Schultz , Columnist, November 27, 2019 Here’s a development that shouldn’t please anyone in this business: Forbes has published an article by Zak Doffman, founder of security firm Digital Barriers, warning people to be careful about the Black Friday emails they open. We … Continue reading Killing Black Friday: Security Firm Warns Of Holiday Email Scams →

Getting the most out of limited YouTube creative during the holiday season

YouTube Advertisement

Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for Shopping. Joe Martinez on November 25, 2019  Black Friday is going to be here in a matter of days, and you just got the go-ahead to use some additional budget to build awareness with YouTube … Continue reading Getting the most out of limited YouTube creative during the holiday season →

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