Tag Archives: Here’s

SaaS Metrics Aren’t Just for Investors: Here’s Why You Need Them Too

Tim McCormick — November 12, 2019 Follow @https://twitter.com/saasoptics I often talk about B2B SaaS metrics from the perspective of what investors want. If you don’t have easy access to the metrics they expect (or, worse, if they’re wrong), your valuation could suffer, and that’s the last thing SaaS founders, CEOs and CFOs want to hear. … Continue reading SaaS Metrics Aren’t Just for Investors: Here’s Why You Need Them Too →

Voice Search is Poised to Change the SEO Game — Here’s How

Voice Search

Joe Arduini — October 21, 2019 Whether it’s Siri, Google Assistant, or Amazon Echo, voice assistants are everywhere and ready to be at your service. In fact, Gartner predicts that 30% of web browsing will be done with no screen at all by 2020, making voice search the future. While the rise of voice technology … Continue reading Voice Search is Poised to Change the SEO Game — Here’s How →

Thinking of Allowing More Remote Work? Here’s Why You Should Do It

Remote Work Environment

Max Palmer — October 4, 2019 A hot topic among company executives has been remote work. Should employees be allowed to work from home or other places around the globe? If so, how frequently? How will they log hours, and how will their output be measured? Like most things, the answer depends. It depends on … Continue reading Thinking of Allowing More Remote Work? Here’s Why You Should Do It →

Competitor content analysis: Here’s what you can learn

Competition Tools

Understanding your competitors’ content strategies will help you outperform them where it matters most, in the search results. Andrew Dennis on September 30, 2019 It’s 10 pm – do you know where your competitors are? Like the effect those PSAs had on parents in the 80’s and 90’s, this message likely brings up feelings of … Continue reading Competitor content analysis: Here’s what you can learn →

Heading to a Business Meeting? Here’s How to Be a Standout Participant

Productivity

Deborah Sweeney — September 23, 2019 Follow @MyCorporation — September 23, 2019 What’s your initial reaction when you find out you need to attend a business meeting? Do you feel excited at the idea of learning something new, or do you plan to spend the meeting daydreaming because you assume it will be boring? Hopefully, … Continue reading Heading to a Business Meeting? Here’s How to Be a Standout Participant →

Your customers are everywhere, but here’s why you don’t need to be

Service-Based Businesses

In today’s Soapbox, focusing on the critical moments in your customer’s journey will increase your odds of delivering an exceptional experience and avoid diluting your resources. Theresa Forman on September 16, 2019 We think brand leaders pay creative agencies for big, bold ideas. Ironically, they tend to pick the safest option: pushing piles of expected … Continue reading Your customers are everywhere, but here’s why you don’t need to be →

Here’s a script to spice up your Facebook demographics reporting

Facebook

This script pulls a Facebook demographic report and generates a pyramid chart for age/gender performance analysis. Daniel Gilbert on September 16, 2019 Believe me when I say that I love data. Unfortunately, raw data itself isn’t always the most exciting thing to look at. Gaining valuable insights from it can take a bit of time … Continue reading Here’s a script to spice up your Facebook demographics reporting →

Here’s Why People Can’t Resist Video Content

Video Content

Cory Abry — September 12, 2019 — September 12, 2019 Video content in marketing (and sales) is here, people. If you are eager for growth, do not take this post lightly. Video isn’t an “it’s the next big thing” situation anymore. That time, much like the great Fidget Spinner boom of 2017, has come and … Continue reading Here’s Why People Can’t Resist Video Content →

Insider tips: Here’s the kind of creative that wins over advanced TV audiences

Advertisement Industry

When it comes to developing creative for advanced TV environments, you need to understand what ad formats and features will drive the most engagement and conversation, as well as what’s coming next. Les Seifer on September 13, 2019 “TV” has new meaning. No longer are audiences solely watching linear TV. Instead, they are engaged with … Continue reading Insider tips: Here’s the kind of creative that wins over advanced TV audiences →

Are you making these mistakes with your metrics? Here’s how to avoid them

Business Mistakes

It is important to audit analytics practices and maintain flexibility in your tactical approach to adapt to market conditions and technology that could affect results. Gabe Davis on September 10, 2019 As a marketer, you are keenly aware of how important it is to monitor your website performance. It’s why Google Analytics and Adobe Analytics … Continue reading Are you making these mistakes with your metrics? Here’s how to avoid them →