Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed. Bryson Meunier on November 29, 2016 On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of those … Continue reading SEO without search results is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
Christina Comben — November 14, 2016 Follow @https://twitter.com/christinacomben— November 14, 2016 It’s no surprise that the internet has changed the way we live, work and consume. Before we buy anything these days (online or in the store) most people read about it online. Actually, that’s no longer a trend, but the typical path towards making … Continue reading Social Proof Is Here to Stay – So You’d Better Know How to Use It
Steve Masters — November 3, 2016 Follow @masterstips— November 3, 2016 If you aren’t yet aware that video is already the most influential form of content marketing, the latest advertising campaign from Facebook should convince you. The Facebook Live campaign, launched at the end of October 2016, demonstrates real people in live videos, with ad … Continue reading Facebook Live Ad Campaign Means Video is HERE
by Rushal Patel Follow @patelrushalOctober 17, 2016 It can be easy to look at the long list of self-made people who changed the world and think that the life of an entrepreneur is easy. However, what the public doesn’t see when they look at the sparkling lives of rich, successful entrepreneurs are all of the … Continue reading Entrepreneurship Isn’t Easy – Here Are The 6 Hard Lessons For You To Learn
Consumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever. Columnist Wesley Young of the Local Search Association takes a look at 9 stats that suggest ways to improve your capture rate. Wesley Young on October 11, 2016 Getting the attention of today’s consumer … Continue reading Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
These emerging ‘relationship platforms’ are part of a new, intelligent conversational interface that changes the customer relationship once again. Barry Levine on September 22, 2016 From the Forrester report: Tools to create branded conversations in messaging apps Like shopkeepers in previous centuries who talked to customers one at a time, digital marketers need to … Continue reading Forrester: Here are some ways marketers can adapt to messaging apps
These tools allow marketers to keep up with their new job requirement: automated, intelligent and continuous interaction with customers. Barry Levine on September 19, 2016 In case you didn’t get the memo, marketers now have another channel to wrangle: continuous, intelligent conversations with customers. One of the most common outlets for those conversations is the increasingly … Continue reading Marketers: Here are a dozen authoring tools to help you get chatty with chatbots
by Bob Apollo Follow @bobapolloSeptember 17, 2016 Let’s face it, establishing a distinctive, differentiated position for our products and services is hard and getting harder in an increasingly crowded, over-communicated-to market. It’s probably accurate to say that it’s never been harder to stand out from the crowd. Geoffrey Moore recognised the problem in “Crossing the … Continue reading What We’ve Got Here is Failure to Differentiate…
On the heels of LinkedIn’s conversion tracking announcement, columnist Sahil Jain outlines what you need to know to help you use it to better understand your campaign performance. Sahil Jain on September 8, 2016 Marketers advertising on LinkedIn have been longing for the ability to marry their website conversion goals, such as form fills, to … Continue reading LinkedIn conversion tracking is here! 4 things you need to know
by Azure Collier Follow @azurecollierAugust 31, 2016 Have you tried Instagram’s newest feature, Instagram Stories? Instagram Stories was introduced earlier this month as a new way to share photos and videos on the app by combining content in a slideshow format that disappears within 24 hours. It’s similar to how content is created and shared … Continue reading Instagram Stories Are Here: What You Need to Know
