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Facebook Ads Not Performing? Here Are 7 Reasons Why

Nicole Blanckenberg — May 22, 2017 Follow @https://twitter.com/StoreYaCom— May 22, 2017 It’s easy to panic if your Facebook ads aren’t performing as they should. Why wouldn’t you – low performance means you are paying above average for below average results. When you’re faced with non-performing ads, you need to ask yourself: Am I are targeting … Continue reading Facebook Ads Not Performing? Here Are 7 Reasons Why →

Adopting a Subscription Model? Here Are 3 Options to Consider

James Gagliardi — May 12, 2017 — May 12, 2017 If you’re considering a move to a subscription model, you’re in good company. From baby diapers to snowboards and luxury cars, online subscriptions and automated payment models are on the rise as brands seek to meet consumer preferences. Before you develop an online subscription business, … Continue reading Adopting a Subscription Model? Here Are 3 Options to Consider →

Overloaded at Work? Here Are 6 Ways to Push Back to Clients & Coworkers!

Karl Sakas — March 16, 2017 Follow @KarlSakas— March 16, 2017 Feeling overloaded at work? Use technology to manage expectations for clients and coworkers. When you’re slammed at work, it’s tough to keep up with anything that’s not a top priority. But that doesn’t stop day-to-day inquiries from coming in. This can feel even more … Continue reading Overloaded at Work? Here Are 6 Ways to Push Back to Clients & Coworkers! →

5 Crowdfunding Trends That Are Here to Stay

Christopher Moore — March 14, 2017 Follow @cjmoore— March 14, 2017 In the past few years alone, crowdfunding campaigns that range from awe-inspiring to absolutely hilarious (think: the infamous potato salad campaign) have taken the fundraising world by storm. Somewhere along the way, crowdfunding has become a staple strategy for individual fundraisers and nonprofit organizations … Continue reading 5 Crowdfunding Trends That Are Here to Stay →

From viewable to verified: Here comes the next phase of audience-based buying

Viewability has become the standard within the display advertising industry, so what’s next? Contributor Erik Matlick discusses how audience verification will change the display landscape. Erik Matlick on February 16, 2017     Outsiders often describe the business of MadTech (marketing and advertising technology) as the “Wild West” — and with good reason. The companies … Continue reading From viewable to verified: Here comes the next phase of audience-based buying →

Here Are Your Personalization Resolutions for 2017

Katie Sweet — January 7, 2017 Follow @misskatiehrdy— January 7, 2017 In these early days of 2017, your resolutions are probably top-of-mind, both personal and professional. Maybe you’ve resolved to spend more time with your family, donate to charity, or get in shape. Maybe you’ve decided to start personalizing your digital properties, or to improve … Continue reading Here Are Your Personalization Resolutions for 2017 →