On the heels of LinkedIn’s conversion tracking announcement, columnist Sahil Jain outlines what you need to know to help you use it to better understand your campaign performance. Sahil Jain on September 8, 2016 Marketers advertising on LinkedIn have been longing for the ability to marry their website conversion goals, such as form fills, to … Continue reading LinkedIn conversion tracking is here! 4 things you need to know
by Azure Collier Follow @azurecollierAugust 31, 2016 Have you tried Instagram’s newest feature, Instagram Stories? Instagram Stories was introduced earlier this month as a new way to share photos and videos on the app by combining content in a slideshow format that disappears within 24 hours. It’s similar to how content is created and shared … Continue reading Instagram Stories Are Here: What You Need to Know
The landscape of email marketing is about to change dramatically, even if we don’t realize it yet. Columnist Len Shneyder points us down the path ahead. Len Shneyder on August 31, 2016 You know, we email marketers can be a pretty conservative lot. There are good reasons for that. First, the limitations of email standards … Continue reading The future of email marketing is already here
by Laura Donovan Follow @thewordproAugust 14, 2016 Back in the ’80s, when I was in high school, my friends and I got our style savvy from wandering the mall, watching MTV or copying the lead character in a John Hughes movie. We relied on window shopping, television and movies to determine the latest pair of … Continue reading Influencer Marketing – The Next Big Thing is Here [Infographic]
by Jeff Weisbein July 20, 2016 Follow @jeffweisbeinJuly 20, 2016 Since the web’s inception, we have had a crazed obsession with “hits.” In the ‘90s the question was, “how many hits did your website get?” As the web has evolved and analytics has improved, we’ve gone from asking about hits to asking about page views. … Continue reading Death to the Page View, Here Are the Four Metrics of the Future
by Kris Spisak July 8, 2016 Follow @MidloWebJuly 8, 2016 A subtle shift has occurred in the language of links that you peruse every day. You don’t see painfully awkward website addresses in parentheses anymore, nor are your web articles interrupted with “Click Here” call-to-action text within their paragraphs. Hyperlinks have gained subtlety and sophistication. … Continue reading Moving Beyond “Click Here”: Hyperlink Strategies for Success
by Maria Chambi July 8, 2016 Follow @8WaysMediaSAJuly 8, 2016 When sending emails to your current and potential customers, it’s vital to remember that, sometimes you need to ease off on the urge to sell your products or services within your next email campaign. What’s more important is that you build trust with your audience … Continue reading Want To Build Trust In Your Email Marketing Campaigns? Here Are 3 Ways How.
by Rick Delgado July 2, 2016 Follow @ricknotdelgadoJuly 2, 2016 Starting your own business is a huge step into taking control of your financial future. You have the opportunity to create the income that you want and oversee every detail of your work days. The first step begins with coming up with a lucrative business … Continue reading Starting Your Own Business? Here Are Some Things You Need to Know
by Marc Hummel April 20, 2016 Follow @realmarchummelApril 20, 2016 Facebook made a big splash at its F8 developer conference last week, with the announcement of a new API for its Messenger service, which allow brands to interact with customers via bots. With bots comes the promise real “conversational commerce”—100% automated and scalable. From Facebook … Continue reading The Bots Are Here! What Every Retailer Needs To Know About eCommerce Chatbots
by Luana Spinetti March 21, 2016 Follow @LuanaTFMarch 21, 2016 le Liz via Compfight Are you afraid of your weaknesses? People see weakness as something to avoid at all costs, something to get rid of because it brings shame to their lives. If we had to listen to Seneca when he wrote that “All cruelty … Continue reading Why Market Your Weaknesses? Here Are 6 Reasons For You
